1. Market Research
  2. > Manufacturing
  3. > Printing Market Trends
Printed Signage Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

Printed Signage Market - Growth, Trends, COVID-19 Impact, and Forecast (2021 - 2026)

  • November 2021
  • 153 pages
  • ID: 6187402
  • Format: PDF
  • Mordor Intelligence LLP

Summary

Table of Contents

Search Inside

The Global Printed Signage Market was valued at USD 40.283 Billion in 2020, and it is expected to reach USD 41.376 Billion by 2026, registering a CAGR of 0.19%, during the period of 2021-2026. The COVID-19 pandemic has created economic turmoil for small, medium, and large-scale industries worldwide. Adding to the woes, lockdown inflicted by the governments across the globe has further resulted in industries taking a hit and disrupting the supply chain and manufacturing operations worldwide. Due to this, the Printed Signage Market has had a mixed impact due to the change in demand from various end-user industries. In most of the end-user industries, printed signage had witnessed a significant decline.

Moreover, the pandemic outbreak has resulted in a drastic reduction of travel worldwide. This had a considerable negative impact on the transportation and logistics industry, thereby restricting the usage of outdoor printed signage. However, end-users such as healthcare witnessed increased demand to make signages related to COVID-19 precautions.

Key Highlights
Printed signage is one of the most widely used forms of signage solutions across the globe. It is majorly employed to market and advertise products to attract consumers and expand their knowledge regarding the availability and features through billboards and backlit displays, among others. Historically, printed signage has been successful in engaging a customer, thereby fulfilling the need to grab attention which is the key to creating awareness within the few seconds that a vendor has before the customer moves on from their stores.
Cost-effectiveness is the primary factor that drives the market growth, as it offers low-cost and efficient signage solutions for many industries. The lower investment required for deploying these types of signs and a longer lifespan is the major factors that are helping the printed signage market to survive, with intense competition from the emerging digital signage. The prime reason behind most of the businesses and companies that opted for printed signage solutions is the ease of deployment without the need for additional maintenance costs.
The retail industry is the largest consumer of printed signage when compared to other industries. New printing technologies and inkjet printing have enabled high-definition and attractive printed signage at lower costs.
However, the growing adoption of digital signage technologies and reducing costs of the systems are offering flexible signage operations to consumers at reasonable costs. The nature of dynamic content and customization options offered by digital signage are fueling this rate of adoption, which is restraining the growth of the printed signage market.
Large format printing is utilized to create high-impact visuals, such as banners, posters, signs, charts, announcements, diagrams, and marketing displays. Printed Signage is being used by a wide range of companies and organizations for day-to-day operations, significantly for advertising and marketing purposes, commonly across retail locations, lobbies, tradeshows, showrooms, event venues, and points of purchase.

Key Market Trends

BFSI Sector is Expected to Grow at a Significant Rate

The BFSI sector printed signage is usually used in various places, including ATM (banner signs, posters, etc.), interior, wall graphics, and a wall projection. The service providers are increasingly spending on advertising their services to customers, in turn, driving the demand for printed signage in the sector. ?
As the printed signage requires lower investment and have a longer life span, these are attracting choice for advertising and educating potential customer regarding various services offered by the financial institute. These are some of the major factors helping the printed signage market to survive, with intense competition from the emerging digital signage.
The banking and financial sector is one of the biggest advertising spenders. Barclays PLC reportedly spent over EUR 330 million in 2020 on advertising. For most banks and BFSI organizations, print advertising is not the only method of advertising. Most organizations use this method to aid their digital campaigns and enable rapid customer conversion. For instance, two years into the ‘Together we thrive’ campaign HSBC UK managed to double its ad awareness in 2020 more than. The appropriate print execution of this campaign enabled users to provoke conversation on digital channels.
Moreover, the financial sector is growing at a significant rate, propelling the number of ATMs due to the rising population and need for cash dispensing machines, as they are convenient and user-friendly as compared to withdrawing money from the bank. It is also expected to drive printed signage market as they are used near ATMs to educate the customer or promote any product or service.
The printed signage has also found its application across the banking buildings for various actions, such as direction, counter, and parking. However, companies are highly investing in digital signage for their brand promoting programs, mostly either of the Banking financial services. The insurance domain has also integrated many of the public or private infrastructure services that depend on the BFSI domain to perform their missions.

United States to Hold a Significant Market Share

The United States is a forerunner in technology, and coupled with the inclination toward dynamically feasible substitutes such as digital signage and the growing demand for a more customized approach to advertising; the printed signage market is witnessing a decline in the region. However, the lower investment required for the deployment of printed signage, along with the longer lifespan, is helping the printed signage market survive in the region.
The advertisements of media firms in outdoor facilities, magazines, and newspapers are decreasing on a large scale. However, with the increase in spending for cinema advertising and outdoor advertising, the market for printed signage is expected to witness a stable decline during the forecast period. Still, with well-established distribution channels for any type of company in the industries such as retail, the US market is an attractive option.
The retail industry is the largest consumer of printed signage as compared to other industries in the United States. According to Alist Daily, during the first two months of 2021, retail advertisers in the United States spent almost USD 1.8 billion on advertising in the country.
Also, the increased competition between retail environments owing to online shopping (eCommerce) is creating a corresponding demand for short-term promotional signage and point-of-purchase graphics to engage customers and generate new purchases, like the ones with seasonal products lines. Such factors are further expected to add to the demand for the printed signage market in the region.
Innovations are becoming the key to market penetration. According to the NRF (National Retail Federation), the retail sales in the country are expected to grow between 10.5% and 13.5% to more than USD 4.44 trillion in 2021 as the economy accelerates its pace of recovery.
The large affluent consumer base is also attracting many retailers to open new stores to serve them. Since advertising is the major key to the success of the retail industry, the market for printed signage is expected to be positively affected by the growth of the retail industry.

Competitive Landscape

The printed signage market is highly competitive, and it consists of several major players. In terms of market share, few of the players currently dominate the market. With the rising demand for printing and technological advancement across the emerging economies, many companies are increasing their market presence, thereby expanding their business footprint across the new markets.

APR 2021- ColorJet announced the launch of its digital signage printer, Soniq i, which can be used for indoor and outdoor signage applications. It is a low-investment, value for money signage printer capable of versatile printing at high speed, thereby maximizing the business potential of the print service provider.
SEP 2020- 3A Composites strengthened its core display business and expanded its customer base through the acquisition of Newell Brands Inc. Newell Brands is an American consumer and commercial product producer, marketer, and distributor, with a portfolio of brands, including Rubbermaid storage and trash containers, among others.
AUG 2020- 3A Composites acquired assets include the production site and assets in Statesville, NC, the United States. The purchase price amounts to CHF 6.7 million.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

ref:plp2021

Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on