Summary
Major players in the public opinion and election polling market are Rasmussen Reports, Pew Research Centre, Nielsen Company, Ipsos, Eastcoast Research, SurveyMonkey Market Research Solutions, Gnosis Partners, Group Dynamics In Focus, and YouGov.
The global public opinion and election polling market will grow from $7.94 billion in 2022 to $8.15 billion in 2023 at a compound annual growth rate (CAGR) of 2.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services effecting many markets across the globe. The public opinion and election polling market is expected to grow to $9 billion in 2027 at a CAGR of 2.5%.
The public opinion and election polling market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting public opinion data.Public opinion and election polling services include election’s opinion polls and elections exit polls.
The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Public opinion is the culmination of the individual attitudes or ideas of a sizable portion of the population regarding a given topic or issue. Electoral polling is a method that uses election surveys to gather data based on the opinions of a sample of individuals.
North America was the largest region in the public opinion and election polling market in 2022. Western Europe was the second largest region in the public opinion and election polling market.The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main survey types of public opinion and election polling are product surveys, website surveys, focus group surveys, conference feedback surveys, and others.A product survey is a series of questions sent to a specific segment of the user base to gather valuable user feedback about the state of the user experience.
The various modes of surveys include online surveys, paper surveys, telephonic surveys, and one-to-one interviews, and are used for public opinion and election polling.
The increasing requirement for public opinion is anticipated to drive the demand for public opinion and election polling markets.Public opinion and polls act as measuring tools to find out what people think about a particular product, person, activity, company, or any other area that is relevant to medical research and innovation.
These polls help countries and companies decide on a new leader, release a product, make changes to the organizational structure of activities, or make other important strategic decisions. The requirement for public opinion for making decisions in government and business activities aids in the growth of the market.
Erroneous polling results are expected to hinder public opinion and the electoral polling market.This is due to a variety of factors, including sampling error, a low response rate, response bias (when respondents’ answers do not reflect their true beliefs), coverage issues, and surveyor questions.
The opinion of the public may change with time and other influences that result in a different outcome.According to a study conducted by the American Association for Public Opinion Research (AAPOR), in the 2020, presidential election, public opinion polls had errors of "unusual magnitude," the highest in at least 40 years for national popular vote surveys and at least 20 years for state-level surveys.
This unpredictable situation makes it difficult for companies and countries to reach a specific endpoint, which impacts the public opinion and election polling market’s growth.
Innovations and the launch of new techniques through partnerships and collaborations are gaining popularity in the public opinion and election polling market.Major companies operating in the industry and government organizations are introducing new technologies to make surveys and voting more reliable, accessible, and genuine, including variability, and eliminating errors.
For instance, in September 2020, Microsoft, is a US-based technology company, launched Video Authenticator, a tool for analyzing videos and still photos in order to generate a manipulation score.It uses a public dataset from Face Forensic++ and tests on the DeepFake Detection Challenge Dataset, which are both leading models for training and testing deep fake detection technology.
In future U.S. election, these types of advanced detection technologies could be a useful tool to help discerning users identify deepfakes. In February 2020, the Election Commission of India and IIT-M collaborated to develop a new voting technology to allow electors to vote from distant cities without going to the designated polling stations of their respective electoral districts.
In July 2020, Apollo Intelligence Corporation., a US-based healthcare insights company, acquired SurveyHealthcare Globus for an undisclosed amount. This acquisition would expand Apollo’s first-party data access. SurveyHealthcare Globus is a US-based healthcare data collection and survey firm.
The countries covered in the public opinion and election polling market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).
The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
The public opinion and election polling market research report is one of a series of new reports that provides public opinion and election polling market statistics, including public opinion and election polling industry global market size, regional shares, competitors with a public opinion and election polling market share, detailed public opinion and election polling market segments, market trends and opportunities, and any further data you may need to thrive in the public opinion and election polling industry. This public opinion and election polling market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
