1. Market Research
  2. > Electronics
  3. > Consumer Electronics
  4. > Audio and Video Equipment Market Trends
Global and China Automotive LCD Cluster and Center Console Industry Report, 2021

Global and China Automotive LCD Cluster and Center Console Industry Report, 2021

  • December 2021
  • 330 pages
  • ID: 6219667
  • Format: PDF
  • Research In China


Table of Contents

Cluster and center console display research: how Chinese manufacturers scramble for Mini LED/Micro LE market

The surging demand for intelligent and connected vehicles, in-vehicle infotainment systems and navigation systems among others gives a big boost to the automotive display market. The statistics from our automotive database show that in 2020 China shipped more than 35 million sets of passenger car displays (cluster, center console, entertainment display, HUD, etc.), up over 4% more than in the previous year.

Large-size display and multi-screen display hold the trend for automotive displays.
Automotive display is a key booster to the digital transformation of automotive cockpits. The better performance of on-board computers enables the central computing unit to support LCD cluster, high-resolution infotainment display, HUD, electronic rearview mirror and other display systems, and provides technical support for multi-display systems.

From the new models launched in recent two years, it can be seen that large-size display and multi-screen display have been trends for automotive displays. High-end models have begun to pack at least 4 displays. Products like co-pilot seat entertainment display, control display, rear row entertainment display and streaming media rearview mirror have started finding application, and the demand for large-size displays has been soaring.

Large-size display

The installation of clusters shows that about 60% of new vehicles carry LCD clusters. In the first three quarters of 2021, 6.544 million LCD clusters were installed in passenger cars, a like-on-like spurt of 44.5%, of which 12.0-inch (incl.) to 13.0-inch (excl.) LCD clusters were most installed, up to 2.512 million units, up by 35.0%, and 10.0-inch (incl.) to 12.0-inch (excl.) LCD clusters grew at the fastest pace with the installations rocketing by 173.8% to 1.186 million units.

Through the lens of installation in mass-produced models, most new models launched in 2021 are equipped with larger than 10-inch LCD clusters.

From center console displays, it can be seen that the installations of large-size ones have surged. In the first three quarters of 2021, 8.0-inch to 9.0-inch center console displays were most installed, up to 4.016 million units, up by 4.3% from the prior-year period, but with the proportion of the total center console display installations down 4.2 percentage points; the installations of 13.0-inch to 15.0-inch center console displays proliferated by 250.6%; that of 15.0-inch and above center console displays multiplied by 204.0%.

Multi-screen display

Cockpit electronics are heading in the direction of multi-display integration. Early in 2019, emerging carmakers have rolled out mass-produced models like LiXiang One and ENOVATE ME7 with 4 and even 5-screen displays. Traditional OEMs also step up efforts to deploy, having introduced multi-screen display products since 2020.

FAW Hongqi H9 unveiled in August 2020 bears dashboard, center console, and co-pilot seat entertainment displays, 2 rear row entertainment displays, and HUD. In addition, it also packs an electronic image acquisition and display system (i.e., streaming media rearview mirror) which consists of digital camera, image processing and high-definition digital display. The system uses the rear camera to project images onto the display, and displays them on the rearview mirror in digital format.

Great Wall Mecha Dragon introduced in November 2021 is equipped with 10.25-inch dashboard, 27-inch 4K center console display, 25-inch head-up display, two 1.6-inch touch bars, and two rear row capacitive touch screens, as well as external display technology at the rear.

In the future, as standards and regulations are improved, more vehicle displays will be used. For example, in June 2021, Zhejiang Society of Automotive Engineers was approved for release of group standard, the Performance Requirements and Test Methods of Passenger Car Digital Perspective A-pillar System. Neta Auto under Hozon Auto introduced its “transparent A-pillar”-enabled mass-production models with OLED flexible screens as display interfaces. The issuance of this standard will accelerate the application of “transparent A-pillar”.
New display technologies tend to be production-ready.

The soaring demand for vehicle displays give impetus to development of new vehicle display technologies. In current stage, a-Si TFT LCD still prevail in vehicle display market, but advanced display technologies such as LTPS TFT LCD, OLED, mini LED backlight and micro LED are making their way into the market.

OLED has achieved mass production.

The year of 2020 saw the start of production of automotive OLED. Due to high cost, OLED, often larger than 7.2 inches, is largely used in high-end models, with applications including cluster, center console and copilot seat entertainment displays. Suppliers are led by LGD, Samsung Display and BOE.

2021 Mercedes-Benz S-Class sedans differ greatly from the previous generations in application of displays, changing the original siamesed center console display into a large waterfall display, a 12.8-inch vertical waterfall OLED screen with resolution of 1888×1728. They also pack a glasses-free 3D full LCD dashboard, HUD and rear row entertainment display, which connect with each other.

Mercedes-Benz EQS rolled out overseas in September 2021 features an OLED flexible integrated touch screen that sweeps almost from A-pillar to A-pillar, and adopts innovative technologies like optically clear adhesives (OCA) and On-cell touch control.

2021 Cadillac Escalade is equipped with an OLED AR perspective curved display with three screens total – a 7.2-inch driver information display, a 14.2-inch digital dashboard, and a 16.9-inch infotainment screen. Wherein, the cluster option features a large speedometer displaying temperature and time at the left and dynamics at the right. In addition, the display is in night mode where infrared technology is used to observe farther than human eyes.

Mini LED comes into mass production.

Mini LED is a necessary transition phase from fine pitch LED to Micro LED. At present, most vehicle display technology companies have deployed Mini LED and Micro LED, and ever more vehicle projects use mini LED backlight technology. One example is Cadillac Lyriq EV in which GM plans to use a 33-inch mini LED backlit display in 2022.

In November 2021, Mecha Dragon, the first model of SL, a high-end brand of Great Wall Motor made a debut at Auto Guangzhou. The Mini-LED external display technology at the rear of this model enables display of user-defined content, the first attempt to apply Mini-LED in cars.

Mini LED and Micro LED will be deployed rapidly.

Automotive displays head in the direction of large size and multi-screen integration, and the surging demand creates huge room to grow. Various suppliers are therefore trying hard to deploy innovative technologies such as Mini LED and Micro LED.

Tianma Microelectronics: in 2020 it first outran JDI and became the world’s largest vehicle display company in terms of shipments. The company supplies through Tier1s, covering 92% of global customers (top 24 Tier1s) and 100% of Chinese brands (top 10).

Tianma Microelectronics works to deploy Mini LED and Micro LED technologies. Following the on-site exhibition of its self-developed LTPS AM Mini LED HDR display at annual meeting of Society for Information Display (SID) early in 2019, the company showcased its Micro LED technologies online at SID 2021, including 5.04" Splitting ultra-narrow bezel Micro LED, the world’s first 7.56" transparent Micro LED, and innovative technology applications combined with electronic paper.

Moreover, its self-developed Hybrid TFT Display (HTD) technology is in the phase of verification for mass production. The company has deployed HTD on its flexible AMOLED production lines, and will achieve mass production based on the advanced drive and backplane technologies with lower power consumption.

HGC Lighting Solutions: the new-generation white light Mini LED vehicle backlight display module features automotive-grade reliability, ultra-thin display body, multi-zone dynamic control, and million-level ultra-high contrast.

This white light Mini LED display module uses automotive chip and self-developed superior ACSP chip-scale packaging technology. By removing the cost of QD and DBEF and upgrading the production process, it not only delivers automotive-grade reliability but cuts 15-25% production cost. The company have spawned and delivered white light Mini LED vehicle display series products and partnered with several well-known automakers.

TCL CSOT: in November 2021, TCL CSOT joined hands with Yanfeng to roll out the industry’s first under-screen camera-based automotive intelligent display. Combining TCL CSOT’s blind-hole optical design with the smoked black processing method and Yanfeng’s HMI design, the product embeds a camera into backlight hole to enable an integrated under-screen camera solution, that is, the DMS camera is hidden in the display.

The Automotive LCD Cluster and Center Console Display Industry Report, 2021 highlights the following:
Automotive cluster and center console display (overview, industry chain, industrial policies and standards, market size and competitive pattern, etc.);
China automotive display market (installation of LCD/HUD/center console/rear seat entertainment displays, display technologies of major suppliers, vehicle display installation schemes of major OEMs, etc.);
Vehicle display (installation rate, technology trends, business models, development trends, etc.);
Foreign and Chinese vehicle display system solution providers (vehicle display business, vehicle display technology, etc.);
Foreign and Chinese vehicle display suppliers (display business, display technology, etc.).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Microdisplays Market Research Report by Product, Technology, Application, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19

  • $ 3949
  • April 2022
  • 187 pages

Microdisplays Market Research Report by Product (Head-up Display, Near-to-eye Devices, and Projector), Technology, Application, Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global ...

  • World
  • Marketing Research
  • Research And Development
  • Industry analysis


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on