Major players in the content streaming market are Netflix, Amazon Web Services, Akamai Technologies Inc, Hulu, LLC., Apple Inc., Google LLC, Cisco Systems Inc, Walt Disney Company (Hulu), Kaltura, Inc., and AT&T Inc.
The global content streaming market will grow from $121.75 billion in 2022 to $138.60 billion in 2023 at a compound annual growth rate (CAGR) of 13.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services effecting many markets across the globe. The content streaming market is expected to grow to $223.94 billion in 2027 at a CAGR of 12.7%.
The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively.The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content.
This market includes from sales from subscription, advertisement.The market value includes the value of related goods sold by the service provider or included within the service offering.
Only goods and services traded between entities or sold to end consumers are included.
Content streaming refers to the continuous transmission of audio or video data from a server to a computer or mobile device over the Internet for real-time playback.
North America was the largest region in the content streaming market in 2022.Africa is expected to be the fastest growing region in the forecast period.
The regions covered in the content streaming establishment report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of platforms in content streaming are smartphones, laptops & desktops, smart TVs, and gaming consoles.Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network.
The different types include on-demand video streaming, live video streaming and are deployed in various modes such as cloud, on-premise. it is used in several sectors including consumer, enterprise.
The increase in the number of devices that are capable of supporting digital media (such as smartphones, tablets, laptops, desktops, and smart TVs) along with increased internet access speed with better networks, coverage, and advanced technologies (3G, 4G / LTE) has provided consumers with an option to access the media content of his/her choice such as information, entertainment or social activity anytime, anywhere.Moreover, the rise in digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has shown a tremendous increase in online media consumption.
Thus, the increase in the number of mobile devices, internet connectivity, and digital media players or content providers makes it easier for consumers to access music and video content going forward which thereby increases the growth of the content streaming market in the forecast period.
The bandwidth limitations and reliability issues restrain the content streaming market.The quality of the video or audio streaming highly depends on the data transfer rate of a network or Internet connection, the total time required for a packet of data to travel from one point to another, and the capacity of the network to offer consistent services.
The bandwidth is important for high-quality video streaming, as sending large amounts of video and audio data over the Internet requires large data transfer with a maximum transfer rate.The higher quality video uses more bandwidth than lower quality video.
Any long-term disruption of Internet services related to bandwidth, latency, and network reliability can limit the quality of video/audio streaming and thereby halt the growth of the content streaming market.
Companies in the video streaming market are increasingly implementing blockchain technology and AI to have cost benefits.Blockchain technology allows the video streaming providers to store data on thousands of servers globally that help the companies to have cost cuts associated with the content or massive video files stored on servers.
For instance, Video Coin, a video streaming providing startup is thinking to invest in implementing blockchain technology to provide video content at lower prices.Also, the companies in the video streaming market are using artificial intelligence to improve their content quality.
For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning a subset of artificial intelligence (AI) to improve the user experience by tracking the user’s interests and recommending the content of user interest. AI also improves video quality by reducing video buffering through video compression.
In July 2021, Carlyle, a US-based private equity firm, acquired LiveU for an undisclosed amount.The acquisition would integrate deep experience in the media tech industry with LiveU’s customer base.
LiveU is a US-based live video streaming platform.
The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from goods and/or services sold within the specified market and geography through sales, grants, or donations in terms of currency (in USD ($) unless otherwise specified).
The revenues for a specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products.
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