1. Market Research
  2. > Travel and Tourism
  3. > Tourism Market Trends
China Tourism Source Market Insight, 2022 Update

China Tourism Source Market Insight, 2022 Update

  • February 2022
  • 38 pages
  • ID: 6244200
  • Format: PDF
  • GlobalData


Table of Contents

Search Inside

China Tourism Source Market Insight, 2022 Update

China Tourism Source Market Insight, 2022 Update report provides a thorough insight into China’s domestic and outbound tourism market.The report looks at the profiles of Chinese tourists and summarizes the key reasons that they travel.

The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Chinese outbound travel market.

Key Highlights
- Prior to COVID-19, Chinese outbound tourism had grown to become the biggest tourist market in the world, when measured by trips and expenditure. The number of outbound tourists declined by 83.3% YoY from 2019 to 2020 to 27.7 million international departures as Chinese authorities chose a zero-tolerance policy to keep COVID-19 out of the country by limiting international travel.
- Going forward, outbound travel is set to reach 175.4 million trips by 2025 to exceed pre-pandemic levels by 2024, according to The analyst forecasts (CAGR 2022-25: 7.3%).
- In 2021, the top international destinations for Chinese travelers were Macao (China SAR), Hong Kong (China SAR), Thailand, Japan and Vietnam.
- According to Q3 2021 Consumer Survey, Chinese travelers typically enjoy sun and beach holidays (71%), city breaks (68%), gastronomy (62%) and cultural holidays (48%).
- In 2020, domestic tourists declined by 43.0% YoY from 3.1 billion in 2019 to 1.8 billion in 2020 as COVID-19 swept across China bringing with it national lockdowns and stay at home orders. While this figure increased by 41.8% YoY to 2.5 billion in 2021, domestic recovery is still susceptible to public-health setbacks and temporary travel disruption as the government responds to COVID-19 outbreaks.
- Defying the global travel trends, affordability and accessibility are not key factors influencing Chinese holiday destination choices.
- In 2019, total outbound expenditure reached $326.5 billion, following rapid growth from just $53.0 billion a decade earlier in 2009 (CAGR 2016-19: 3.0%). As COVID-19 limited international travel, total outbound tourism expenditure declined 83.7% YoY to $53.1 billion in 2020. Nevertheless, total outbound expenditure is projected to reach 312.3 billion by 2025, according to The analyst forecasts.

- This report is part of Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Chinese outbound travel market.

Reasons to Buy
- This report provides clear insight into developments in China’s domestic and outbound tourism markets.
- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
- The report explores the different profiles of Chinese tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
- The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions
- This report examines the impact of COVID-19 on Chinese outbound and domestic tourism.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Geopolitics in Travel and Tourism - Thematic Research

  • $ 1950
  • June 2022
  • 58 pages

Geopolitics in Travel and Tourism - Thematic Research Summary Geopolitics refers to the influence of factors such as geography, economics, demographics, and culture in the politics of a state. These factors ...

  • World
  • Tourism
  • Travel
  • Industry analysis
  • Tourist Arrivals
  • Consumer Confidence Index


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on