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Smartphone/Tablet Games Global Market Report 2022

Smartphone/Tablet Games Global Market Report 2022

  • March 2022
  • 175 pages
  • ID: 6246467
  • Format: PDF
  • The Business Research Company

Summary

Table of Contents

Major players in the smartphone/tablet games market are Tencent Hold, Sony, Electronic Arts, Nintendo, Netmarble, CyberAgent, Mixi, Zynga, Supercell, Machine Zone, King Digital Entertainment, Com2uS, Niantic, Bandai Namco, Nexon, Square Enix, Warner Bros, Pocket Games, Playrix, IGG, Miniclip, NCSOFT, Peak Games, Jam City, NetEase, Glu Mobile, Gameloft, Rovia, Ubisoft and Epic Games.

The global smartphone/tablet games market is expected to grow from $53.20 billion in 2021 to about $65.17 billion in 2022. The Covid-19 pandemic is providing an opportunity for mobile gaming and app stores to launch new games as people stay home and spend more time on their smartphones and tablets. Game downloads have increased in the last few months. Along with the young users, the technology adoption has increased even in senior citizens, which is another reason for an increased demand for games during the COVID-19 pandemic. The market is expected to stabilize and reach $138.29 billion at a CAGR of 20.7% through 2026.

The smartphone/tablet games market consists of sales of smart phones/tablets games by entities that provide video games and other online games. Tablet and smartphone games are online games that are made using various advanced technologies like virtual reality and augmented reality.

The main types of smartphone/tablet are shooter, action, sports games, role-playing, adventure, racing, fighting, strategy, others.A role-playing game is a game in which gamers take on the responsibilities of fictional characters.

The different applications include iOS user, android user.

The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Rapid increase in the availability of affordable gaming smartphones/tablets in the market is supporting the smartphones/tablet gaming industry.The new affordable gaming mobile/tablet devices are better than the previous generation devices in terms of cost and performance that makes the games run in better FRP (Frames Per Second) providing an enhanced gaming experience.

For example, many Chinese smartphones have entered into the market under $500 range which are offering technologically advanced gaming experience like Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320) and others.

The major roadblock to this booming industry is the illegal downloads and pirated versions of the games, thereby causing serious concerns for the original developers of the game.The revenue loss is significantly high due to illegal downloads, as people never pay to the original developers of the game.

For example, Subway Surfers, one of the most popular games may have lost close to $91 million due to pirated versions.

Augmented Reality (AG) and Virtual Reality (VR) are the two new technologies that are positively impacting the smartphone/tablet games market.Both the technologies offer exciting gaming experiences to the users.

Augmented reality gaming combines visual and audio content with the user’s current environment in real time, thereby making them enjoy the unique gaming experience.Whereas the Virtual reality games apply three-dimensional (3-D) artificial environment to the computer games.

These two technologies have been appreciated by the gaming community, proven by the rise in AR and VR based games downloads.For example, In November 2021, Niantic announced opening its Lightship AR platform to the developers.

It is mainly offering the Lightship Augmented Reality Developer Kit to developers who want to create real-world metaverse concepts.

In October 2021, Zynga, a US-based social game developer acquired StarLark for an undisclosed amount.This acquisition will expand Zynga’s international presence by establishing it in China with access to the creative talent pool.

StarLark is a China-based Mobile Game Developer.

The countries covered in the smartphone/tablet games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

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