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Report Description
According to Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 14.1% on annual basis to reach US$ 13312.0 million in 2022. Despite near-term challenges in 2022, medium to long term growth story of gift cards in Germany remains strong. The gift card industry in Germany is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 12.6% during 2022-2026. The gift card market in the country will increase from US$ 11666.6 million in 2021 to reach US$ 21410.1 million by 2026.
Robust growth in the e-commerce sector expected to drive gift card market share in Germany
Over the last four to eight quarters, the e-commerce industry has recorded strong growth in Germany. Notably, during the first nine months of 2021, i.e., from January to September 2021, the e-commerce sector generated more than €66 billion revenue. The analyst expects the trend to continue from the short to medium-term perspective, as more and more consumers prefer to shop online, even for their daily necessities.
This robust growth in the e-commerce sector is also driving the growth of the gift card market in Germany. Over the next four to eight quarters, The analyst expects the e-commerce sector to further drive the growth in the gift card industry in Germany.
Leading German retailers are launching gift card programs overseas
Across Europe, the popularity of gift cards has increased over the last four to eight quarters. With consumers demanding innovative gift card solutions, Germany-based retailers are launching their gift cards for shoppers in other European countries. For instance,
• In October 2021, Aldi, the discount supermarket based in Germany, announced the launch of its first-ever gift cards in the United Kingdom, which can be spent on anything inside the supermarket.
• Notably, the launch of the gift cards comes in time for Christmas and will be available for shoppers in all of its 920 stores across the United Kingdom. The launch of the gift card is also strategic from the supply chain crisis point of view, which has led to widespread concern over food shortages.
• Shoppers can buy and give gift cards which range up to £500, to their friends and families in the United Kingdom.
The ability to purchase cryptocurrency with gift cards in boosting gift card sector in Germany
Several new use cases have emerged over the last few years in the gift card industry. One of the most popular is buying digital assets such as cryptocurrency. In Germany, consumers are also buying bitcoins using gift cards. This is subsequently supporting the growth of the gift card market in the country.
Some of the major players that allow consumers to shop for bitcoins using gift cards include CGift, Paxful, and Bitrefill. Notably, CGift is already used by more than 8,000 consumers to buy cryptocurrencies. With digital assets gaining more popularity, The analyst expects this number to further rise over the next four to eight quarters, thereby boosting the growth of the gift card sector in the country.
Scope
Total Spend on Gifts in Germany
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Germany
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards
Gift Card Market Size by Consumer Segment in Germany
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Germany
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size
Gift Card Market Size by Retail Consumer in Germany
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Germany
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Germany
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Germany
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Germany
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Germany
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Edeka Zentral AG & Co KG
Schwarz Beteiligungs GmbH
Aldi Group
Rewe Group
Amazon.com Inc
dm-Drogerie Markt GmbH & Co KG
Tengelmann Group, The
Dirk Rossmann KG
Globus Holding GmbH & Co
Inter Ikea Systems BV
H&M Hennes & Mauritz AB
Reasons to buy
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Germany.
• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
• Get insights into consumer attitude and behaviour in Germany: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
Scope of the report
Total Spend on Gifts in Germany
• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Germany
• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards
Gift Card Market Size by Consumer Segment in Germany
• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Germany
• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size
Gift Card Market Size by Retail Consumer in Germany
• By Functional Attribute
• By Occasion
1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other
• Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Germany
• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Germany
• By Functional Attribute
• By Occasion
1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive
• By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Germany
• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Germany
• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Germany
• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Edeka Zentral AG & Co KG
Schwarz Beteiligungs GmbH
Aldi Group
Rewe Group
Amazon.com Inc
dm-Drogerie Markt GmbH & Co KG
Tengelmann Group, The
Dirk Rossmann KG
Globus Holding GmbH & Co
Inter Ikea Systems BV
H&M Hennes & Mauritz AB
Reasons to purchase
• In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Germany.
• Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
• Get insights into consumer attitude and behaviour in Germany: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
• Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
• Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
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