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Brazil B2C E-Commerce and Payment Market 2022

Brazil B2C E-Commerce and Payment Market 2022

  • April 2022
  • 64 pages
  • ID: 6271930
  • Format: PDF
  • yStats - Global E-Commerce Intelligence

Summary

Table of Contents

Payment practices in online shopping in Brazil are changing

Online shopping continues to take over

The outbreak of the COVID-19 pandemic led to widespread adoption of online shopping habits. By the end of 2020, almost half of Brazil’s population had shopped online. Cross-border E-Commerce has also become more significant, accounting for a considerable portion of the country’s total B2C E-Commerce sales value and is forecast to reach a share of about one third of B2C E-Commerce sales in the near future, as cited in the report.

Leading B2C E-Commerce websites maintain their positions in the market

Many leading shopping websites maintained their positions in the market even after the pandemic lockdown ended and people were no longer confined in their homes. Currently, the top B2C E-Commerce websites in Brazil include mercadolivre.com.br, Americanas.com.br, Amazon.com.br, Olx.com.br, and Magazineluiza.com.br, as spelled out in the report. In a survey cited in this report, the top product categories searched for on the internet were electronics, food, fashion, and entertainment.

Digital payment for goods and services will increase, though credit card dominance will persist.

The use of credit cards has proven to be the most prominent in Brazil amongst other payment methods and it is expected that credit cards will continue to be the most preferred payment method into the year 2023. The rise in acceptance of contactless payments followed the COVID-19 crisis. Such payments have become the new norm; however, there is hesitancy regarding the adoption of digital payments such as mobile payments. Post COVID-19 consumers have also become accustomed to delivery services, with those in Brazil having comfort and speed as their main reasons behind their use of certain delivery apps.

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