1. Market Research
  2. > Healthcare
  3. > Medical Device Market Trends
Teeth Whitening Kits Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type and Distribution Channel

Teeth Whitening Kits Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type and Distribution Channel

  • April 2022
  • 162 pages
  • ID: 6279471
  • Format: PDF
  • The Insight Partners

Summary

Table of Contents

Search Inside

The global teeth whitening kits market is projected to reach US$ 9,626.04 million by 2028 from US$ 6,209.80 million in 2021; it is expected to grow at a CAGR of 6.5% from 2021 to 2028. The consciousness about appearance and focus on building self-confidence drives the overall growth of the market. However, misleading advertisements and adverse effects of product on application hamper the market growth.
As per the Centers for Disease Control and Prevention (CDC) report, more than 1 in 4 adults (26%) in the US suffers from untreated tooth decay issues.Additionally, 46% of adults aged 30 years or above reveal the signs of gum disease, and severe gum disease affects ~9% of adults.

Further, tooth decay and gum diseases are the leading causes of many teeth discoloration issues, extrinsic and intrinsic dental stains, dental caries, and many more.According to a report published by the American Dental Association, teeth whitening kits prove effective on both extrinsic and intrinsic staining.

Also, a tooth whitening kit is a standard, elective procedure, less-invasive esthetic treatment for people seeking oral hygiene.

In Australia and other wealthy economies in APAC, the popularity of teeth whitening kits is high, particularly among people of age less than 35.For example, teeth whitening kits are classified under the cosmetic category in Australia rather than therapeutic goods.

A report published by the Australian Dental Association states that 6% of young consumers opt for non-dentist services for teeth whitening.Moreover, ~50% of consumers who seek to whiten their teeth buy do-it-yourself (DIY) whitening products/kits available over-the-counter (OTC) in pharmacies or sold online.

Furthermore, the European Union (EU) reports states that, to date, millions of teeth whitening kits have been sold worldwide.Teeth whitening kits can be applied as paint-on-gel strips or mouth guards.

The adoption of teeth whitening kits has surged due to teeth whitening toothpaste and mouth rinses now containing low concentrations of hydrogen peroxide as a disinfectant for preventing plaque and inflammation of the gums. Such factors fuel the growth of the teeth whitening kits market.

Adverse effects of the products and misleading advertisements negatively impact the growth of the teeth whitening kits market.This is caused when gums are exposed to the whitening solutions making the gum appear white on coming in contact with the whitening solution.

Therefore, when gums are exposed to the whitening solutions for a prolonged period, it results in inflammation and redness. Thus, mild and transient tooth sensitivity, which can be prevalent with higher concentrations of active agents, is one of the common adverse effects of the use of OTC or dentist-dispensed, tray-based teeth whitening kits.

Misleading advertisements for teeth whitening kits hinder the growth of the overall teeth whitening kits market.The Australian Dental Association research confirms that a few product manufacturers and non-dentist teeth whitening service providers make statements that appear to be misleading or irrelevant.

For example, some product manufacturers categorize their products as "all-natural" and safer, but their products often contain chemicals, such as sodium chloride or sodium perborate.Therefore, Australian Dental Association has informed that the Australian Competition and Consumer Commission (ACCC) and its partner state and territory consumer protection agencies are responsible for monitoring such misleading advertisements on teeth whitening kits and services.

Additionally, regulatory bodies, such as the Australian Dental Association, are responsible for preventing the sale of kits that do not meet the regulatory framework by pinpointing misleading advertisements. Such aforementioned factors restrict the global teeth whitening kits market growth.

The global teeth whitening kits market is segmented on the basis of product type and distribution channel.Based on product type, the market is segmented into whitening toothpaste, whitening gels and strips, powders, teeth whitening kits device, and others.

The whitening toothpaste segment is estimated to account for the largest market share during 2021–2028.Mayo Foundation for Medical Education and Research (MFMER) report states that whitening toothpaste comprises chemical blue "covarine" that adheres to the surface of teeth by creating an optical illusion making teeth appear less yellow.

For example, the American Dental Association (ADA) has offered a seal of acceptance to Colgate Optic White Toothpaste (Sparkling White), ensuring the public that the product is efficient and safe in preventing tooth decay.Also, the Colgate Optic White Impact Whitening Toothpaste contains more hydrogen peroxide than other Colgate Whitening Toothpaste, and these products are specifically designed for people who are more prone to smoking.

Furthermore, the ADA report states that a wide range of extrinsic stains can be effectively reduced with mechanical interventions, such as brushing with a whitening toothpaste or professional prophylaxis. A few OTC whitening products, such as toothpaste, are effective in removing extrinsic (surface) stains on the enamel and will not significantly impact intrinsic stains or the intrinsic color of the tooth. The aforementioned factors bolster the adoption of toothpaste, driving the overall growth of the teeth whitening kits market.

The whitening gels and strips segment is expected to register the highest CAGR for the overall market during the forecast period.Consumers majorly adopt teeth whitening gels and strips due to their ease of application and affordability.

Also, the National Library of Medicine report states that one of the most requested aesthetic treatments for dentists is dental bleaching through whitening gels. This is because teeth whitening gels are prescribed by the dentists, as well as they are OTC gels containing bleaching ingredients that whiten the teeth or lighten tooth discoloration.

The World Health Organization (WHO), American Dental Association, American Academy of Cosmetic Dentistry, American Academy of Pediatric Dentistry, and Australian Dental Association are among the primary and secondary sources referred to while preparing the report on the global teeth whitening kits market.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Ahmad helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Dental Laboratories Market by Material, Equipment, Prosthetics - Global Forecast to 2027

  • $ 4950
  • May 2022
  • 291 pages

Edentulism (tooth loss) is a major oral health concern among the elderly; according to the WHO (2020), globally, ~19% of individuals aged between 65 and 74 years are edentulous.Periodontal diseases and ...

  • World
  • United States
  • Manufacturing
  • Dental Equipment
  • Industry analysis
  • Oral Surgeries
  • Health Expenditure

ref:plp2022

Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on