1. Home
  2. > Retail
  3. > Specialty Store Market Trends
Germany Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

Germany Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

  • April 2022
  • 60 pages
  • ID: 6282251
  • Format: PDF
  • PayNXT360

Summary

Table of Contents

Search Inside

Report Description

According to Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Germany is expected to grow by 12.1% on annual basis to reach US$ 5177.7 million in 2022. In value terms, the Loyalty Programs Market in Germany has recorded a CAGR of 12.6% during 2017–2021. The Loyalty Programs Market in Germany will continue to grow over the forecast period and is expected to record a CAGR of 11.7% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 4620.1 million in 2021 to reach US$ 8054.7 million by 2026.

Though it is very difficult to figure out which industry pioneered the use of loyalty programs in Germany, coffee shops, department stores, and travel agencies were definitely among the earliest adopters. Consequently, with the evolution of the technology of the reward programs, new opportunities and features became available, and the next-gen loyalty and rewards strategies were being developed by brands to bond with the customer.

In Germany, with the onset of the pandemic, customers were and are more interested than ever in savings opportunities and coupons. According to PAYBACK, Germany’s one of the leading bonus program providers, customers of the company collected points worth EUR473 million in 2020 as compared to EUR20 million more than in the previous year. The high rate of redemption reveals that Germans got benefitted from the rewards and the coupons among its wide network of partners during the time of the pandemic.

According to PAYBACK, since its launch in March 2000, customers have collected points worth 5 billion euros on their purchases till January 2022. Therefore, for Germans who love collecting, be it rewards points or be it an airline mile, The analyst expects the loyalty market to witness growth over the next three to four years in Germany.

Germany-based neobank providers are expanding their cashback rewards programs for their United States clients

In order to help out its mobile banking American clients during the pandemic, challenger banks are expanding their rewards program. For instance,
• In March 2021, German neobank N26 expanded its cashback rewards program called Perks in partnership with a card-linked rewards platform, Dosh, for its United States-based mobile banking clients.
• The bank customers will be able to earn cashback while making purchases at participating merchants such as local shops, big-box retail, and national quick-service restaurants (QSRs).
• Therefore, through the usage of N26 cards, customers will be able to earn cashback directly in their accounts for the purchase of essential everyday items like gas and groceries.
• Notably, all the customers of the neobank will be automatically be enrolled in the program, and this program will also notify the future vendors about the customer’s spending activity.
• Furthermore, the neobank added features to help the customers save money or allocate resources as they wish.

Since the bank expanded the Perk program to curb the impact of the pandemic on the finances of millions of Americans, The analyst expects this loyalty program will not only help the bank to attract new customers but also help retain the existing ones.

Retailers are building partnerships with multi-brand loyalty program providers in Germany as a business differentiator

In order to expand their businesses, omnichannel retailers are partnering up with loyalty platforms to send customers personalized and relevant offers and coupons offline, online and mobile. For instance,
• In September 2021, baby-walz, the leading omnichannel retailer for baby products in Germany, partnered with PAYBACK. Through this partnership, points will be awarded to the customers for purchases in the 23 stationary baby-walz stores across the country from the end of 2021.
• However, the customers will be able to earn 20 times as many points for every purchase made on baby-walz.de, effective from September 2021 to October 2021.

Online gift voucher providers are collaborating with multi-brand loyalty program providers to expand their customer base

With rising competition in the market businesses are trying to find out ways to stay afloat and expand their market share. According to recent survey it has come out that online voucher platforms are more focused on expansion through strategic partnerships in Germany. For instance,
• In December 2021, voucherize partnered with PAYBACK which will help its customers to receive 5 points on every buy of online vouchers.
• Notably, voucherize enables the customer to send their loved one’s personalized vouchers from many partners in a special design and different formats. Furthermore, AboutYou, OTTO, JYSK, Thalia, Douglas, Amorelie, Jochen Schweizer, and others are the common partners of both companies.

Shopping rewards companies are acquiring loyalty platforms to expand market share across the region

With an intention to build the largest global digital rewards, savings, and shopping content platform in Europe, shopping rewards companies are acquiring loyalty platforms of the country. For instance,
• In January 2021, Germany-based Global Savings Group (GSG) announced to acquire loyalty platform Shoop Germany.
• GSG also acquired French cashback company iGraal in March 2020. Therefore, through these acquisitions, the company is strengthening its position in the loyalty market in Europe.

Since Germany is still a comparable underserved market in terms of online cashback rewards, GSG is trying to capture the market through expanding its comprehensive portfolio of consumer engagement platforms and solutions in the country.

Scope

This report provides in-depth, data-centric analysis of loyalty in Germany. Below is a summary of key market segments:

Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services
• Germany Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform
• Germany Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender

Reasons to buy
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

Scope of the report
This report provides in-depth, data-centric analysis of loyalty in Germany. Below is a summary of key market segments:

Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
--Loyalty Schemes
--Loyalty Platforms

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
--Point-based Loyalty Program
--Tiered Loyalty Program
--Subscription Loyalty Program
--Perks Loyalty Program
--Coalition Loyalty Program
--Hybrid Loyalty Program

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
--In-Store
--Online
--Mobile

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
--Retail
--Financial Services
--Healthcare & Wellness
--Restaurants & Food Delivery
--Travel & Hospitality (Cabs, Hotels, Airlines)
--Telecoms
--Media & Entertainment
--Others

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
--Diversified Retailers
--Department Stores
--Specialty Stores
--Clothing, Footwear & Accessories
--Toy & Hobby Shops
--Supermarket and Convenience Store
--Home Merchandise
--Other

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
--Card Based Access
--Digital Access

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
--B2C Consumers
--B2B Consumers

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
--Software
--Services

• Germany Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
--Custom Built Platform
--Off the Shelf Platform

• Germany Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
--By Age Group
--By Income Level
--By Gender

Reasons to purchase
• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Konjac Market Growth Opportunities, 2023 - Market Insights, Mega Trends, Companies, and Forecasts to 2030

  • $ 4880
  • November 2022
  • 170 pages

Konjac market outlook The Konjac Market analysis and outlook report presents forecasts by Type, Application, country, and companies. The Konjac market outlook report is a comprehensive study of the Konjac ...

  • World
  • Europe
  • Specialty Store
  • Supermarket
  • Industry analysis

ref:plp2022

Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on