Summary
India’s connected car market is experiencing major breakthroughs with more original equipment manufacturers (OEMs) introducing new connected car features with every new model launched. Growing demand for comfort, convenience, safety, and security has boosted the market for cars with advanced HMI features, more connected technologies, and the integration of advanced driver assistance system (ADAS) solutions.Most of the premium OEMs in India now offer either smartphone connectivity or embedded connectivity as a standard feature, expect on the base variant, whereas volume OEMs are offering smartphone connectivity and embedded connectivity on mid and high variants respectively. Customers’ increasing knowledge of connected car services and willingness to pay for premium features have contributed to the growth of connected cars in the Indian market.This research offers revenue and unit shipment forecasts (2021 to 2028) for the overall Indian connected services market based on the body segment available (hatchback, sedan, SUV, and MPV). It also includes a connected services share forecast for the top 10 OEMs by penetration of connectivity type with a breakdown of their connected platform portfolio features.
