1. Market Research
  2. > Media and Entertainment Market Trends
Global Creative Software Market Size, Share & Industry Trends Analysis Report By Deployment, By Type, By Regional Outlook and Forecast, 2022 – 2028

Global Creative Software Market Size, Share & Industry Trends Analysis Report By Deployment, By Type, By Regional Outlook and Forecast, 2022 – 2028

  • May 2022
  • 162 pages
  • ID: 6289225
  • Format: PDF
  • KBV Research


Table of Contents

The Global Creative Software Market size is expected to reach $13 billion by 2028, rising at a market growth of 6.3% CAGR during the forecast period.

There is a growing demand for technologically improved solutions for creating effective audio and video content. Companies and solution providers are under constant pressure to show a profit as content development grows rapidly. One of the most successful ways to engage customers is through video. This tendency has helped the creative software market.

The market’s major participants are taking significant steps to enhance their positions. Adobe Systems Inc., a global leader in digital media goods and software, for example, is promoting its Adobe Premiere Element software, which is gaining traction as an all-in-one video solution for editors. A rising number of online businesses, YouTubers, and social media influencers are adopting audio and video editing technologies to integrate creativity into their online video content.

To diversify their revenue sources, solution providers and integrators are emphasizing their creative software solutions to attract small businesses. Furthermore, while some businesses and start-ups lack the financial resources to hire professional video editing companies, the growing start-up culture around the world is opening up new opportunities for audio and video editing software manufacturers. As a result of the digital marketing invasion, small businesses are becoming more ambitious in their efforts to sell and market their products using captivating online video content.

Utilizing editing tools, the user may effortlessly edit and develop photos, videos, banners, etc. Professionals’ increasing adoption of image and video editing software for editing photographs and videos is a major driver in this segment’s contribution to the creative software industry. Additionally, end-users want advanced new tools and increased use of image and video editing software by those utilizing smartphones. Professionals also require modern editing tools for image and video editing.

COVID-19 Impact

Both industrialized and developing countries experienced millions of positive cases and millions of fatalities during the COVID-19 outbreak. Governments across the globe implemented lockdowns in their countries to stop the spread of the virus. Companies implemented work-from-home initiatives as a result of the COVID-19 pandemic. COVID-19 also encouraged children and teenagers to seek amusement and education via internet video and streaming services. Because of the worldwide lockdown, which has forced schools and institutions to close for an indeterminate period of time, innovative solutions, audio, and video recording and editing software, and digital solutions have grown in popularity.

Market Growth Factors

Use of Content in Marketing by Companies

In the last decade, marketing has evolved drastically, and having an online presence is now a requirement for any successful firm. Many companies make specialized content for their social media accounts to entice and excite their consumers and their target audience. With the rise of digital marketing and digital out-of-home advertising, making audiovisual content, banners, and illustrations has become a necessity. To create a recognized online business, online marketing is a large subject with many parts that must be grasped. Many organizations have embraced video marketing to reach a big audience, and it is one of the most extensively employed parts of current marketing.

Increasing Demand for Audio Editing Software

The primary market driver for audio editing software is the growing need for high-quality audio products across organizations in the media and entertainment industry. Similarly, the entertainment industry’s growing emphasis on noise reduction and high-quality audio content is driving up demand for audio editing software. The growing use of audio editing software in applications including recording, playback, audio optimization, production, and audio is increasing revenue opportunities for software vendors. Furthermore, the incredible growth of Spotify has enabled beginning and underground musical artists to put their music on the Spotify platform and put it at the tap of the finger of millions of people.

Market Restraining Factors

High Cost of Video Editing Software

Video editing software is no exception to the rule that software development is costly. That’s because developing it takes a lot of time and, to some extent, a massive task force. To retain smoothness, video editing requires high data speeds and high-end CPUs. Technical errors that disrupt the audio and visual timeline’s flawless sync should not impede an editor’s creative process. Dealing with it necessitates specialized knowledge and high-end engineering. As a result, development is a costly and time-consuming process. The creators do not anticipate amateurs and beginners purchasing their video editing software.

Deployment Outlook

Based on Deployment, the market is segmented into Cloud and On-premise. This mode of deployment offers various advantages such as more security of data and the ability to use the software without connecting to the internet.

Type Outlook

Based on Type, the market is segmented into Sound & Video Recording Software, Image & Video Editing Software, Graphics & Illustration Software, Desktop Publishing Software, and Others. The sound and video recording software segment acquired the highest revenue share in the creative software market in 2021. This is due to the incredible rise in video and audio production because of platforms like YouTube and Spotify that enables users to reach their target audience with ease. Any tool that allows users to record their screen, webcam, or both are considered video recording software. One can record lectures, make how-to videos, send customer care messages, and more with video recording software. Any computer user, notably marketers, customer service agents, remote employees, and other professionals, needs video capture software. Audio recording software is software that allows users to record any sound.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America acquired the largest revenue share in the creative software market in 2021. The area includes mature economies with more advanced technological infrastructure. Furthermore, a highly competitive regional environment is likely to provide multiple chances for industry participants and a favorable market outlook. Additionally, a developed entertainment sector in the US is also driving the demand for creative software in the region.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Sony Corporation, Artlist Limited, Nero AG, Movavi Software Limited, Magix Software GmbH, Wondershare Technology Group Co. Ltd., TechSmith Corporation, CyberLink Corporation, and Corel Corporation.

Recent Strategies Deployed in Creative Software Market

May-2022: CyberLink launched PowerDVD 22, the updated version of its award-winning movie and media playback software that allows consumers to have an immersive experience with movies, music, and YouTube. The software runs films in 8K, 4K HDR Blu-ray, and a broad range of media formats across any PC, laptop, TV, tablet, or phone. PowerDVD 22 takes CyberLink’s pioneering media technology forward by providing interesting new features that give users more control and customization choices.

Dec-2021: Adobe released Creative Cloud Express, a unified task-based, web and mobile product. The product simplifies creating and sharing wonderful multimedia content, ranging from social media posts and stories to invitations to marketing materials like logos, flyers, and banners. Creative Cloud Express allows drag-and-drop content creation, enabling every user to share their content with a few clicks. Additionally, Creative Cloud Express provides thousands of high-quality templates.

Aug-2021: Adobe acquired Frame.io, a company with cloud-based software that allows various people to provide input on video. The acquisition helped enhance Adobe’s Premiere Pro and After Effects applications for video editing through review and approval capabilities.

Jul-2021: FXhome released updates to its sophisticated image production software called Imerge Pro. The update introduced eight new effects, major enhancements to the effects menu, and new effect stack presets. Imerge Pro has avoided being lumped in the same category as other Photoshop alternatives by approaching the image production process with flexibility and adaptability optimized for the different workflow processes of individual users. These fluid, non-destructive features and processes make Imerge perfect for creatives.

Feb-2021: TechSmith Corporation formed a partnership with Panopto, the leading video management system provider for higher education and large enterprises. Under the partnership, both companies aimed to offer students, educators, and employees a powerful solution for creating, securing, and distributing video-based intelligence in universities and enterprises. The partnership allowed users to simply leverage TechSmith’s best-in-class video editing tools and easy-to-use screen recording with Panopto’s industry-leading video management system for enterprises. Additionally, TechSmith is ending its Knowmia Enterprise service and is suggesting Panopto as its preferred migration platform.

Oct-2020: Adobe joined hands with Contentserv, the world’s leading Product Experience Platform provider. Under the collaboration, Contentserv was integrated with Adobe Creative Cloud Libraries via Contentserv’s new Adobe Creative Cloud Connector. The merger enabled runtime synchronization of digital assets between Adobe applications and the Contentserv Digital Asset Management (DAM) solution.

Scope of the Study

Market Segments covered in the Report:

By Deployment

• Cloud

• On-premise

By Type

• Sound & Video Recording Software

• Image & Video Editing Software

• Graphics & Illustration Software

• Desktop Publishing Software

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Adobe, Inc.

• Sony Corporation

• Artlist Limited

• Nero AG

• Movavi Software Limited

• Magix Software GmbH

• Wondershare Technology Group Co. Ltd.

• TechSmith Corporation

• CyberLink Corporation

• Corel Corporation

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Global Audio and Video Editing Software Industry

  • $ 4950
  • July 2022
  • 456 pages

Abstract: What`s New for 2022? - Global competitiveness and key competitor percentage market shares - Market presence across multiple geographies - Strong/Active/Niche/Trivial - Online interactive ...

  • World
  • United States
  • Media And Entertainment
  • Internet Marketing
  • Industry analysis
  • Smartphone Penetration


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on