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Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

  • August 2022
  • 115 pages
  • ID: 6313670
  • Format: PDF
  • IMARC Group

Summary

Table of Contents

The Indian advertising market size reached INR 667 Billion in 2021.

Looking forward, the analyst expects the market to reach INR 1,272 Billion by 2027, exhibiting a growth rate (CAGR) of 11.3% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

The growth of the advertising industry is highly dependent on the penetration of various media platforms. India, with its developing economy, provides numerous opportunities to advertisers to promote their products and services through the expanding media channels in the region. The economic growth has also led to an increase in the spending power of a significant portion of the population, creating an affluent brand conscious consumer-base. As a result, the companies are focusing on creating a strong brand-image for themselves by advertising extensively.

Indian Advertising Market Trends:
Over the next few years, the Indian advertising market is projected to be the fastest-growing advertising market in Asia, after China. This growth can be attributed to a number of favourable factors. One of the primary factors is the rapid penetration of smartphones and internet in the country which facilitates the use of digital advertising. Increasing population and favourable government regulations are some of the other growth driving factors.

The report has analysed the market on the basis of segments, covering television, print, radio, internet/online, mobile and outdoor. Among these, television advertising currently accounts for the largest market share, representing the most popular segment. The report also provides an analysis of the competitive landscape along with the profiles of the key players operating in the market.

This report provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study, that has been undertaken using both desk-based and qualitative primary research, has analysed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

Focus of the Analysis:
Historical, Current and Future Market Trends
Composition of the market
Key Drivers and Challenges
Impact of COVID-19 on the industry
Major players
SWOT analysis of the industry

Competitive Landscape:
Indian advertising industry is highly fragmented with the presence of several small and large palyers. Some of the major players in the market are:

JWT India
Ogilvy & Mather India
DDB Mudra Group
FCB-Ulka Advertising Ltd.
Rediffusion - DY&R
McCann Erickson India

Understanding the Indian advertising market:
Television Advertising Market

Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors

Print Advertising Market

Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors

Radio Advertising Market

Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors

Internet/Online Advertising Market

Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors

Mobile Advertising Market

Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors

Outdoor Advertising Market

Focus of the analysis:
An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors

Information Sources:

Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with industry experts.
Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

Key Questions Answered in This Report
1. What was the size of the Indian advertising market in 2021?
2. What is the expected growth rate of the Indian advertising market during 2022-2027?
3. What are the key factors driving the Indian advertising market?
4. What has been the impact of COVID-19 on the Indian advertising market?
5. What is the breakup of the Indian advertising market based on the segments?
6. Who are the key players/companies in the Indian advertising market?

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