1. Home
  2. > Packaging Market Trends
Active and Intelligent Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Active and Intelligent Packaging Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

  • September 2022
  • 183 pages
  • ID: 6317771
  • Format: PDF
  • Mordor Intelligence LLP

Summary

Table of Contents

Search Inside

The Active and Intelligent Packaging Market is valued at USD 18.84 billion in 2021, and it is expected to register a CAGR of 6.64% during the forecast period 2022-2027.

- Active packaging systems are being developed to extend the shelf life of foods and increase the period that the food is of high quality. Active packaging allows packages to interact with food and the environment and plays an important role in food preservation. Food processing companies drive active packaging demand to keep food fresh for extended periods and throughout the supply chain to reduce food waste and promote more convenient packaging for consumers.
- According to the UN environment program, one-third of all food produced worldwide, approximately 1.3 billion metric tons (1.43 billion tons), is lost or wasted every year. In the United States, an estimated 133 billion pounds of food are wasted yearly, valued at USD161 billion. Innovative active packaging solutions can be implemented to reduce food wastage. In the future, the demand for active packaging will be growing as they are intended to reduce food waste and improve food safety.
- There is an increasing demand for security and tracking solutions that are driving growth in the active and intelligent packaging market. For instance, RFID tags provide the ability to identify, control, and manage the food supply chain. These are more advanced, reliable, and efficient than the conventional barcode tags for food traceability. RFID tags for monitoring the products’ temperature, relative humidity, pressure, pH, and light exposure are already available on the market, aiding in enhancing food quality and safety.
- The primary advantage of active and intelligent packaging lies in its ability to interact with the enclosed product, playing a dynamic role in its preservation. The process keeps track of tagged information throughout the supply chain. Active packaging may change the composition and organoleptic characteristics of food, provided the changes are consistent with the food provisions. However, it also raises issues of contamination, as plastic seepage into foods may lead to health complications.
- Further, the emergence of the COVID-19 pandemic has led to an increase in visible behavioral changes due to a higher inclination toward safe and traceable food on e-commerce platforms and raised public consciousness of health and safety in general. According to an IBM study, approximately 71% of consumers were willing to pay an additional average premium of around 37% for companies providing full transparency and traceability of their products.

Key Market Trends
Increasing Demand For Longer-lasting And Sustainable Packaging Products

- Traditional packaging protects food from environmental hazards as it travels through the supply chain to the final customer. Still, it is inert because it doesn’t enhance the value of the contents. However, science is altering this by allowing packaging to communicate with food. As the supply chain becomes digitalized, technology is becoming more important as it offers operational advantages that enable businesses to respond to changing market conditions. Additionally, digitiz\ng makes it easier to comply with regulations and satisfies the market’s demand for transparency. This trend is driven by shifting customer expectations for environmentally friendly packaging products.
- For example, the 2021 Global Buying Green Report finds that 54% of customers consider sustainable packaging when selecting a product. Within that demography, consumers under the age of 44 are driving this movement. 83% of the consumers said they would be prepared to pay more for goods made with sustainable practices.
- In July 2021, in an effort for further sustainability, Flipkart and Myntra teamed up with the non-profit Canopy to acquire sustainable packaging. The Flipkart group has joined Canopy’s Pack4Good and CanopyStyle programs to strengthen their commitment to sustainability and advance sustainable material sourcing and packaging.
- In July 2022, after four years of investigation to develop a more effective and long-lasting storage option, the NEMOSINE Project, led by AIMPLAS, ended. The project was a success in that it produced innovative, long-lasting packaging that aids in lowering the energy usage and expenses of conventional storage methods for film, cinematographic, and photographic archives.
- In January 2022, a professor in the Department of Food Science at Rutgers University teamed with ProAmpac, a flexible packaging, and material science player. A new partnership with ProAmpac’s Material Science and Innovation team has been formed to help the company fulfill its promise of producing active and intelligent food packaging. Such collaborations will drive innovations toward sustainable and long-lasting packaging products

North America Accounts for a Significant Share

- The U.S. active and intelligent packaging market has been witnessing significant growth over the past few years, owing to the favorable regulatory landscape, growing emphasis on sustainability, and increasing demand for active and intelligent packaging across various end-user segments, especially the food and healthcare industry.
- According to the Food and Agriculture Organization of the United States, in the U.S., an estimated 133 billion pounds of food, at a value of USD 161 billion, is wasted yearly. Efforts to reduce food waste are multifaceted and include increased diversion of food to food banks, education and outreach, and efforts to standardize date markings on food labels. Further, reducing food waste through the use of active and intelligent (A&I) packaging is gaining significant traction in the United States.
- Moreover, the growth of intelligent packaging in the food industry is significantly attributed to government efforts, as beyond reducing food waste or helping to ensure food safety, intelligent packaging also can track the location and condition of food. For instance, the U.S. Department of Defense (DOD) and the Food and Drugs Association (FDA) have encouraged the use of RFID technology for supply chain management and for tracking and tracing products, which require active and intelligent packaging.
- Canada occupies the second largest market share in the North American region, with the majority of trends similar to the United States. The move towards healthier, less processed food, which has been packaged efficiently to ensure safety from contamination and increase the longevity of the shelf-life, is indicative of consumer preferences in the country.
- In addition to this, the Canadian Printable Electronics Industry Association has formed the IntelliPACK Leadership Council, in partnership with PAC, Packaging Consortium, to speed up the adoption of new intelligent packaging products and applications. The joint IntelliPACK program was launched in 2017 to drive the development and adoption of intelligent packaging enabled with printable, flexible, or organic electronics (P.E.).

Competitive Landscape
The Active and Intelligent Packaging Marketis fragmented, with many players competing in the same space. Brand identity plays a major role in shaping consumer decisions in the market, as strong brands are synonymous with high performance and quality.
Overall, the intensity of competitive rivalry is moderately high. Companies try to enter into long-term supply contracts to create a win-win situation by utilizing cost benefits and passing on the supply chain.

- May 2022- Avery Dennison announced its strategic partnership with Wiliot, a developer and provider of digital ID technologies to scale the IoT through the integration of atma.io and the development, design, and manufacturing of Wiliot tags, which will help to create an intelligent and fully connected IoT.
- April 2022 - Amcor Plc invested in establishing new thermoforming capabilities for medical packaging in its Sligo, Ireland, healthcare packaging facility. The multi-million-dollar investment will strengthen Amcor’s growth industry for sterile packaging, offering customers in Europe and North America another site with comprehensive healthcare solutions.
- March 2022 - Graphic Packaging extended a range of sustainable packaging solutions for the beverage industry. In line with its commitment to ongoing product innovation in support of a more circular economy, the business launched EnviroClip, a minimal material, paperboard alternative to plastic rings and shrink film for standard beverage cans.

Reasons to Purchase this report:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:
Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

FAQ
  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

ref:plp2022

Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on