Summary
United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Home Kitchen Furniture Trends and Consumer Attitude - Analysing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK kitchen furniture market.The report focuses on five key subcategories: kitchen cabinets, worktops, sinks & taps, cupboard doors & accessories, and under counter lighting.
Consumer data is based on our 2022 UK kitchen furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- B&Q is the most shopped retailer for kitchen furniture
- Home Delivery was the most popular choice for fulfilment of online orders
- Range is the most important driver when selecting which retailer to purchase kitchen furniture products from
Reasons to Buy
- Identify the areas where consumers believe retailers could improve to better appeal to shoppers and build awareness of potential weaknesses.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover how consumers feel about online shopping when shopping for kitchen furniture, such as how easy and enjoyable they deem it to be, to help improve and develop online services.
