1. Home
  2. > Electronics
  3. > Consumer Electronics
  4. > Home Appliance
  5. > Small Appliance Market Trends
Global Hair Dryer Market Size, Share & Industry Trends Analysis Report By Product, By Application, By Distribution Channel, By Regional Outlook and Forecast, 2022 – 2028

Global Hair Dryer Market Size, Share & Industry Trends Analysis Report By Product, By Application, By Distribution Channel, By Regional Outlook and Forecast, 2022 – 2028

  • August 2022
  • 173 pages
  • ID: 6322040
  • Format: PDF
  • KBV Research


Table of Contents

The Global Hair Dryer Market size is expected to reach $10.5 billion by 2028, rising at a market growth of 5.3% CAGR during the forecast period.

An electromechanical device known as a hairdryer, or blow dryer blows ambient or hot air over damp hair to hasten water evaporation and dry the hair. By accelerating and managing the production of transient hydrogen bonds inside each strand, blow dryers improve control over the shape and style of hair. These connections are strong and enable hair to be shaped more effectively than the sulfur bonds created by treatments used for permanent waving, but they are also transient and very susceptible to dampness. After just one hair wash, they are gone.

The volume and discipline of hairstyles created with blow dryers can be increased by using styling products, hair clips, and combs while the hair dries to provide tension, hold, and lift. The late 19th century saw the creation of blow dryers. Alexander F. Geoffroy built the first stationary model in his French salon. In 1920, the first handheld hair dryer for home usage debuted. Professional stylists use blow dryers in beauty salons, and customers use them at home.

The majority of hair dryers have a fan and electric heating coils usually powered by a universal motor. Most dryers use a bare, coiled, nichrome wire wound around mica insulators as their heating element. Nichrome is utilized due to two crucial characteristics: it has poor electrical conductivity and doesn’t oxidize when heated. A 2007 store survey revealed that due to their "immediate heat" capabilities, the majority of hair dryers contained ceramic heating elements (similar to ceramic heaters). This implies that drying time and the time it takes for the dryers to heat up are reduced.

COVID-19 Impact Analysis

The market for hair styling products was negatively impacted by the COVID-19 pandemic. Due to severe government regulations and shutdowns, beauty parlors and salons were shuttered for an extended length of time. Sales of hair dryers decreased as a result. Demand for these goods also reduced as a result of people staying home and the lack of social events. Hair dryers have the potential to spread the virus, however, staff members can considerably slow down its spread by taking preventive measures like thermal screening of persons. The market for hair dryers might be hampered as a result.

Market Growth Factor

Hair Dryer Innovations Include Smart Drying Experiences to Prevent Hair Damage

Automation is playing a major role in controlling airspeed and heat to minimize hair damage, and next-generation smart hair dryers are leading the way for new advancements in the hair dryer market. A smart drying experience to avoid hair damage is one of the advancements in next-generation hair dryers. The hair dryer industry is being transformed by smart hair dryers. Manufacturers are stepping up their R&D efforts to create smart moisture and proximity sensors for hair dryers, which will optimize the amount of heat given to the hair and give clients shiny, healthy results. To avoid causing harm to hair, automation is essential for controlling airflow and temperature.

Social Media Platforms Have A High Level of Influence

people are spending more time on social media sites like Instagram, Snapchat, and Meta as the internet and smartphones become more widely used. As the number of social media channels grows, so too do the influencers, bloggers, and vloggers who use those platforms to present their style to their audience and persuade others to adopt it. Several fashion trends also find more traction in developing nations like India and China because of the strong influence that western nations have on them. As a result, market participants would have profitable chances to grow their businesses in these nations. The market for hair dryers will expand in the years ahead because of the rising number of people using social media platforms.

Market Restraining Factor

The Potential Harm That Residues May Cause

Regularly used haircare products, particularly dryers, are considered to be efficient hair cleaners and quality maintainers. They can seriously damage one’s hair, though, by reducing its quality, changing its texture, and resulting in hair breakage, if they are used improperly. The bulk of these problems is also brought on by the dryers’ residues that are left on the scalp and in the hair after inadequate cleaning. Both the scalp and the hair of a person are negatively impacted by these leftovers. Utilizing a hair dryer can make hair damage more likely. The most often used hair damage is because they tangle hair, and they can cause hair loss.

Product Outlook

On the basis of Product, the Hair Dryer Market is divided into Corded and Cordless. The corded segment acquired the highest revenue share in the hair dryer market in 2021. It is because these products have high power rating labels and significant energy consumption. As a result, corded items with direct home supply are thought to be more effective. However, because they are so simple to use, cordless items are becoming more and more popular. Innovative technologies are being offered by manufacturers in items like ionic and tourmaline dryers with various attachments, speeds, and heat settings.

Application Outlook

Based on the Application, Hair Dryer Market is segmented into Professional and Individual. The individual segment recorded a substantial revenue share in the hair dryer market in 2021. Years of style or brushing have caused the hair to naturally fall in a particular direction. Someone’s hair is set up to behave in a certain manner, regardless of how effective a grooming product is, and if the user doesn’t address the problem head-on, hair will revert to its usual behavior.

Distribution Channel Outlook

By Distribution Channel, the Hair Dryer Market is classified into Offline and Online. The offline segment garnered the highest revenue share in the hair dryer market in 2021. It is because these stores provide a variety of brands under one roof, that the offline category is predicted to have a leading share. When buying things in person, customers can choose what they want and haggle over the price. Customers can quickly buy the needed merchandise as and when they need it. Customers who choose to make offline purchases benefit from in-store demonstrations and salesperson support.

Regional Outlook

Region-wise, the Hair Dryer Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region acquired the largest revenue share in the hair dryer market in 2021. because the target market is there and the fashion business is well-established. These nations have sizable growth potential and a thriving market for dryers and other haircare equipment. To meet the growing demand for hair care products, regional and international businesses are introducing new products. Therefore, throughout the forecast period, product innovations are anticipated to present several opportunities for market participants to grow.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Koninklijke Philips N.V., The Procter and Gamble Company, Revlon, Inc. (MacAndrews & Forbes), Newell Brands, Inc. (Conair Corporation), Panasonic Corporation, Sharp Corporation, Dyson Limited, Beauty Elite Group, Drybar Products, LLC (Helen of Troy Limited) and Tescom Electronics Private Limited.

Scope of the Study

Market Segments covered in the Report:

By Product

• Corded

• Cordless

By Application

• Professional

• Individual

By Distribution Channel

• Offline

• Online

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Koninklijke Philips N.V.

• The Procter and Gamble Company

• Revlon, Inc. (MacAndrews & Forbes)

• Newell Brands, Inc. (Conair Corporation)

• Panasonic Corporation

• Sharp Corporation

• Dyson Limited

• Beauty Elite Group

• Drybar Products, LLC (Helen of Troy Limited)

• Tescom Electronics Private Limited

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

• Subscription based model available

• Guaranteed best price

• Assured post sales research support with 10% customization free

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers


Reportlinker.com © Copyright 2023. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on