1. Home
  2. > Healthcare Market Trends
Global Health & Hygiene Market: Analysis By Category, By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

Global Health & Hygiene Market: Analysis By Category, By Region Size & Forecast with Impact Analysis of COVID-19 and Forecast up to 2027

  • September 2022
  • 164 pages
  • ID: 6323446
  • Format: PDF
  • Daedal Research


Table of Contents

In the context of living a healthy life, the phrases health and cleanliness are synonymous. Health is a state of complete physical and mental well-being. A healthy individual is physically and psychologically fit. Hygiene refers to practices or behaviors that promote good health and a clean environment. In 2021, the global health & hygiene market was valued at US$157.57 billion, and is probable to reach US$205.19 billion by 2027. Increasing penetration of hygienic and health products such as soaps, sanitizers, etc., along with rising concerns about hygiene and growing consciousness about health, would impact demand for health & hygiene products in the coming years. The health & hygiene market is projected to grow at a CAGR of 4.50%, during the forecast period of 2022-2027.

Market Segmentation Analysis:

By Category: The report splits the global health & hygiene market into two categories: Personal Care and Tissue. Personal care segment is further segmented into Baby care, Feminine care, Medical Solutions and Incontinence Products. Tissue segment is further segmented into Consumer tissue and Professional hygiene. Tissue segment held more than half of the market share in 2021, due to the growing awareness among consumers related to health & hygiene, flourishing tourism and hospitality industry along with the rising disposable incomes and improving living standards.

By Region: According to this report, the global health & hygiene market can be divided into five major regions: Asia Pacific (China, Japan, India, Australia and Rest of Asia Pacific), North America (The US, Canada and Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Latin America and Middle East and Africa. The Asia Pacific health & hygiene market enjoyed the market share of 35% in 2021, primarily owing to rising concerns about hygiene along with increasing penetration of hygienic and health products such as soaps, sanitizers, etc., and technological advancements & innovations in personal hygiene products.

While China continues to be a prominent region of Asia Pacific health & hygiene market, accounting for rise in awareness regarding the benefits of maintaining cleanliness and personal hygiene, surge in disposable income, and increase in likelihood of epidemic or pandemic outbreaks.

Global Health & Hygiene Market Dynamics:

Growth Drivers: Elderly population is more prone to illness due to low immunity levels and high recovery time. Some medical disorders are likely to take place at the later stage of age, which results in greater demand for hygiene and health solutions and offering growth opportunities for the operating key players in the market. Further, the market is expected to increase due to surging millennial spending, accelerating growth rates of infectious diseases, upsurge in healthcare expenditure, rising disposable income, etc.

Challenges: There is a lack of recent, reliable information on the condition of existing hygiene infrastructure and practices, including whether or not the infrastructure are actually functioning or benefits of some hygiene practices. This makes needs and demands, particularly in remote rural areas frequently unknown, making the task of setting implementation priorities more difficult. The other challenge that health & hygiene market face is impact of feminine hygiene products on the environment, etc.

Trends: A major trend gaining pace in health & hygiene market is emergence of various pandemic diseases. Pandemics are large-scale outbreaks of an infectious disease. The likelihood of pandemics has increased over the past century because of increased global travel and integration, urbanization, changes in land use and greater exploitation of the natural environment. Consequently, emergence of various pandemic diseases is posing a lucrative opportunity for the growth of the global health and hygiene market. More trends in the market are believed to augment the growth of health & hygiene market during the forecasted period include escalating wellness tourism, emergence of various pandemic diseases, growing importance of sustainability, etc.

Impact Analysis of COVID-19 and Way Forward:

The pandemic had a positive impact on several healthcare-related markets, including the health and hygiene market. Because of the pandemic, people became more concerned about their health, which accelerated the development of products that improved the health of customers, such as personal care, tissue, baby care, feminine care, and so on, resulting in the growth of the health & hygiene market. The market is further expected to grow in the future as a result of trends such as increased penetration of health and hygiene products, among others. Companies and investors are investing heavily to cater to the burgeoning market, and while the turmoil of COVID-19 may fade with time, improvements in lifestyle and understanding of sanitary measures will only gain traction.

Competitive Landscape and Recent Developments:

The health & hygiene market is majorly concentrated with the presence of a few number of players dominating worldwide. Key players of the health & hygiene market are:

Johnson & Johnson Ltd.
Procter & Gamble Corporation
Bayer AG
Kimberly-Clark Corporation
Essity AB
Unicharm Corporation
Hindustan Unilever Ltd.
Henkel AG & Co. KGaA
Kao Corporation
Church & Dwight CO., Inc.

The key players are constantly investing in strategic initiatives, such as new product launches, introducing their products to emerging markets and more, to maintain a competitive edge in this market. In March 2020, Hindustan Unilever Limited announced plans to acquire VWash, a female intimate hygiene products brand from Glenmark Pharmaceuticals Ltd. Also, in September 2021, Coty Inc., a prominent beauty and body care company, announced the launch of Kylie Baby, a gentle, safe, and conscious baby care range by Kylie Jenner.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 150+ Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

ReportLinker may already be registered as a supplier with your company. If you want to Order by PO, check with us first and we'll let you know if we are a registered supplier and what the vendor number is. Otherwise, we'll provide you with the necessary information to register ReportLinker as a vendor.

Grace helps you find the right report:

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

  • How we can help
    • I am not sure if the report I am interested in will fulfill my needs. Can you help me?
    • Yes, of course. You can call us at +33(0) 4 37 65 17 03 or drop us an email at [email protected] to let us know more about your requirements.
    • We buy reports often - can ReportLinker get me any benefits?
    • Yes. Set up a call with a Senior Research Advisor to learn more - [email protected] or +33(0) 4 37 65 17 03.
    • I have had negative experiences with market research reports before. How can you avoid this from happening again?
    • We advise all clients to read the TOC and Summary and list your questions so that we can get more insight for you before you make any purchase decision. A research advisor will accompany you so that you can compare samples and reports from different sources, and choose the study that is right for you.

  • Report Delivery
    • How and when I will receive my Report?
    • Most reports are delivered right away in a pdf format, while others are accessed via a secure link and access codes. Do note that sometimes reports are sent within a 12 hour period, depending on the time zones. However, you can contact us to escalate this. Should you need a hard copy, you can check if this option is offered for the particular report, and pay the related fees.
  • Payment conditions
    • What payment methods do you accept?
      1. Credit card : VISA, American Express, Mastercard, or
      2. You can download an invoice to pay by wire transfer, check, or via a Purchase Order from your company, or
      3. You can pay via a Check made out in US Dollars, Euros, or British Pounds for the full amount made payable to ReportLinker
    • What are ReportLinker’s Payment Terms?
    • All payments must normally be submitted within 30 days. However, you can let us know if you need extended time.
    • Are Taxes and duties included?
    • All companies based in France must pay a 20% tax per report. The same applies to all individuals based in the EU. All EU companies must supply their VAT number when purchasing to avoid this charge.
    • I’m not satisfied. Can I be refunded?
    • No. Once your order has been processed and the publisher has received a notification to send you the report, we cannot issue any refund or cancel any order. As these are not ‘traditional’ products that can be returned, reports that are dispatched are considered to be ‘consumed’.
  • User license
    • The license that you should acquire depends on the number of persons that need to access the report. This can range from Single User (only one person will have the right to read or access the report), or Department License (up to 5 persons), to Site License (a group of persons based in the same company location), or Corporate License (the entire company personnel based worldwide). However, as publishers have different terms and conditions, we can look into this for you.
Purchase Reports From Reputable Market Research Publishers

Real World Evidence Solutions Market by Component, Application, End User - Global Forecast to 2027

  • $ 4950 - $ 4208 - Get 15% off now!
  • November 2022
  • 266 pages

The global RWE Solutions market is projected to reach USD 2.9 Billion by 2027 from USD 1.5 Billion in 2022, at a CAGR of 15.2% during the forecast period. Rise in the geriatric population and the subsequent ...

  • World
  • United States
  • Healthcare
  • Drug Development
  • Industry analysis
  • Health Expenditure
  • Drug Approval


Reportlinker.com © Copyright 2022. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.

Make sure you don’t miss any news and follow us on