Summary
United Kingdom (UK) Bedroom Furniture Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection
Summary
United Kingdom (UK) Bedroom Furniture Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection report offers a comprehensive insight into consumer attitudes in the UK bedroom furniture market.The report focuses on three key subcategory: beds, mattresses and other bedroom furniture.
Consumer data is based on our June 2022 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.
Scope
- Ikea is the most popular retail for bedroom furniture
- Home delivery is the most popular choice for fulfilment of online orders
- Quality is the most important factor to shoppers when purchasing bedroom furniture
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics to maximise sales potential among target audiences.
- Discover how research is undertaken when purchasing bedroom furniture, to better understand shopper buying habits.
