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Tesco, Hungary (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Tesco, Hungary (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

  • September 2022
  • 20 pages
  • ID: 6363498
  • Format: PDF
  • GlobalData


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Tesco, Hungary (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Tesco attracts customers primarily between 35-64 years old, and with female shoppers accounting for 60.6% of the consumer base. Tesco’s position in the Hungarian clothing & footwear market has fallen over the past few years as it has faced challenges in retaining its market share, with it decreasing from 1.3% in 2017 to 1.0% in 2020. While the retailer’s operations have not been directly impacted by the Russia-Ukraine conflict, the resulting increase in inflation and shortage of raw materials will have indirectly affected Tesco’s sales in Hungary.

- Tesco’s value price positioning in apparel appeals to price-conscious Hungarian consumers
- Lack of an online presence in clothing & footwear has restrained Tesco’s market share
- Humanitarian acts and a focus on its Clubcard scheme will help Tesco boost shopper loyalty

Reasons to Buy
- Gain a comprehensive knowledge on Tesco’s business and develop a competitive advantage
- Investigate current trends in the clothing & footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing & footwear market segment in Hungary

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