The Latin America, Middle East and Africa Ambient Commerce Market would witness market growth of 36.2% CAGR during the forecast period (2022-2028).
Brands may create intelligent retail experiences with augmented reality that affect the purchasing behavior of their customers. By generating virtual simulations that allow customers to engage with a product in the same way that they would try on clothing in a physical store, augmented reality (AR) makes online selling simpler and more pleasant. With AR, customers have countless opportunities for more individualized interactions with consumer goods. Customers are no longer discouraged by a lack of available product photos and videos. Every online session can become a potent sales channel with AR.
Furthermore, by employing IoT devices, the Internet of Things has assisted shops in setting up an automated checkout system. The increased customer satisfaction brought on by these automatic checkout systems encourages heavy foot traffic, especially when there is a time crunch. For instance, the Indian start-up Nayasale Retail operates an entirely AI-powered autonomous retail store in Kerala, India, with an automatic checkout system that does not require any salespeople or cashiers. Amazon Go, which lets customers to choose their desired items and use the automated checkout system, is integrated with this retail store model. Weight sensors are how the Amazon Go store determines what the customers have chosen.
The UAE is the most developed nation in this sector, and its government is concentrating on utilizing a variety of cutting-edge technical options to improve the nation’s total retail infrastructure. The Gulf region has seen significant infrastructure development, and the rapid expansion of commercial infrastructures continues to rise exponentially year after year. These nations place a lot of emphasis on tourism, hence their economies heavily rely on their commercial infrastructure. The region has seen significant investment in commercial buildings such as malls, specialty shops, and supermarkets.
The Brazil market dominated the LAMEA Ambient Commerce Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $599.1 Million by 2028. The Argentina market is experiencing a CAGR of 36.9% during (2022 - 2028). Additionally, The UAE market would exhibit a CAGR of 35.8% during (2022 - 2028).
Based on End-use, the market is segmented into Department Stores, Convenience Stores, Supermarkets, Grocery Stores, and Others. Based on Component, the market is segmented into Sensors, Cameras, Actuators, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Tesco PLC, Alibaba Group Holding Limited, Trigo Vision Ltd., Adroit Worldwide Media, Inc., Grabango Co., Zippin, Standard Cognition, Corp., and Sensei.
Scope of the Study
Market Segments covered in the Report:
• Department Stores
• Convenience Stores
• Grocery Stores
• Saudi Arabia
• South Africa
• Rest of LAMEA
• Apple, Inc.
• Amazon.com, Inc.
• Tesco PLC
• Alibaba Group Holding Limited
• Trigo Vision Ltd.
• Adroit Worldwide Media, Inc.
• Grabango Co.
• Standard Cognition, Corp.
• Exhaustive coverage
• Highest number of market tables and figures
• Subscription based model available
• Guaranteed best price
• Assured post sales research support with 10% customization free