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Europe Marketing Cloud Platform Market Size, Share & Industry Trends Analysis Report By Component, By Marketing Function, By Deployment Mode, By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028

Europe Marketing Cloud Platform Market Size, Share & Industry Trends Analysis Report By Component, By Marketing Function, By Deployment Mode, By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028

  • October 2022
  • 146 pages
  • ID: 6364585
  • Format: PDF
  • KBV Research

Summary

Table of Contents

The Europe Marketing Cloud Platform Market would witness market growth of 7.4% CAGR during the forecast period (2022-2028).

Because a marketing cloud collects such granular data, firms can acquire in-depth customer behavior insights. This data can be turned into easily digestible statistics and reports in real-time. This makes it much simpler to assess the effectiveness of marketing efforts, social media activities, etc. A marketing cloud offers multiple potential benefits.

The ultimate objective is to gain a deeper understanding of customer behavior and develop stronger ties with consumers so that they purchase more and earn greater money. A marketing cloud is designed to help businesses convert first-time clients into repeat customers. Fostering these long-lasting relationships between brands and customers’ needs the former to have a comprehensive, in-depth understanding of the latter. In addition to understanding what they seek in terms of products and services, businesses must also consider the client experience as a whole.

A marketing cloud facilitates this for businesses. It allows them to connect data from a variety of devices, sources, and channels, as well as gather and activate data from other parties. This gives brands a more complete and comprehensive understanding of the customer’s wants and objectives. All of this makes it easier for these businesses to reach clients and encourage them to continue along their specific customer journey.

In response to the increasing market competitiveness, businesses throughout Europe are increasingly adopting CRM solutions to establish a transparent communication strategy with their consumers. It also enables them to gain insights by analyzing the purchasing and preference patterns of clients, which aids in the launch of enhanced products and services. In addition, buyers are getting choosier as a result of the vast availability of products and services.

The Germany market dominated the Europe Marketing Cloud Platform Market by Country in 2021; thereby, achieving a market value of $1,172.5 million by 2028. The UK market is exhibiting a CAGR of 6.4% during (2022 - 2028). Additionally, The France market would experience a CAGR of 8.2% during (2022 - 2028).

Based on Component, the market is segmented into Platforms and Services. Based on Platforms Type, the market is segmented into Software-as-a-service, Customer Relationship Management and Business-to-Business. Based on Marketing Function, the market is segmented into Advertising & Branding, Designing, Sales Channel, Customer Support and Others. Based on Deployment Mode, the market is segmented into Public and Private. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Retail & eCommerce, BFSI, IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Salesforce.com, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.

Scope of the Study

Market Segments covered in the Report:

By Component

• Platforms

o Software-as-a-service

o Customer Relationship Management

o Business-to-Business

• Services

By Marketing Function

• Advertising & Branding

• Designing

• Sales Channel

• Customer Support

• Others

By Deployment Mode

• Public

• Private

By Organization Size

• Large Enterprises

• Small & Medium Enterprises (SMEs)

By Vertical

• Retail & eCommerce

• BFSI

• IT & Telecom

• Education

• Travel & Hospitality

• Media, Entertainment, & Gaming

• Healthcare & Life Sciences

• Others

By Country

• Germany

• UK

• France

• Russia

• Spain

• Italy

• Rest of Europe

Companies Profiled

• Adobe, Inc.

• Salesforce.com, Inc.

• Oracle Corporation

• Pegasystems, Inc.

• HubSpot, Inc.

• SAP SE

• SAS Institute, Inc.

• Redpoint Global, Inc.

• Cheetah Digital

• Sitecore, Inc.

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