Europe and Australia Barbeque Grills Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Fuel Type (Gas, Charcoal, Electric, and Wood) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Europe and Australia barbeque grills market size is expected to grow from US$ 1,591.09 million in 2022 to US$ 2,273.65 million by 2028; it is estimated to grow at a CAGR of 6.1% from 2022 to 2028.
The Europe barbeque grills market is anticipated to grow significantly during the forecast period, owing to the growing popularity and preference for cookouts and barbeque activities, especially during weekends and holidays.According to a survey by Idealo, a Europe–based leading magazine company, people are extensively shifting toward summertime barbeque cookouts for their leisure.
The barbeque grills market in Europe is likely to gather momentum in the coming years with the shift from charcoal-based or conventional gas to electric variants.The resulting shift toward electric units with unique capabilities and features like easy portability, compact size, technology application, and aesthetics is anticipated to create a demand for barbeque grills.
The adaptability offered in terms of their usage with or without a stand makes electric units a value-for-money option for outdoor and indoor cooking.Alternatively, the demand for an authentic taste offered by traditional grilling methods is expected to impact the adoption of electric barbeque grills.
However, in the long term, benefits offered by electric barbeque grills such as environmental-friendly, easy handling, and portability are expected to drive their demand in Europe.
The Europe and Australia barbeque grills market is segmented on the basis of fuel type and distribution channel.Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others.
The supermarkets & hypermarkets segment held the largest market share in 2021, whereas the specialty stores segment is expected to register the highest CAGR from 2022 to 2028.Specialty stores include exclusive and multi-brand outlets of barbeque grills.
These stores provide a high-end shopping experience with unique features such as high-level customer service, special discounts, and premium deals.Moreover, exclusive outlets of brands such as Weber have a wide variety of barbeque grills.
Furthermore, various multi-brand outlets sell an extensive range of barbeque grills from prominent brands. Brand-conscious people generally prefer purchasing barbeque grills at specialty stores as products from different brands are available at these stores, and the staff is well-trained to help the customers make the right purchase decision. This factor is propelling the popularity of specialty stores among consumers.
Based on country, the Europe and Australia barbeque grills market is segmented into Germany, France, Italy, Spain, the UK, Russia, Poland, Austria, Belgium, the Netherlands, the Rest of Europe, and Australia.In 2021, Germany accounted for the largest share of the market.
In Germany, barbeque is called Traditional Schwenker Grilling.Charcoal grilling is one of the standard methods used in the country.
Charcoal barbeque grilling is used in many house parties because of its authentic smoky flavor.In Germany, the grill equipment and charcoal are inexpensive.
Most of the charcoal grills present in Germany are imported from countries such as Poland, Ukraine, and Paraguay. The style of barbeque cooking is being increasingly adopted in Germany, and events such as German Barbeque Championship are raising awareness about the barbeque grill in the country. Thus, the extensive use of charcoal barbeque grills increases the demand for barbeque grills in Germany.
The Coleman Company, Inc.; Char-Broil, LLC; Tiger Pellet Grills LLC; Landmann; Broilmaster; Fire Magic; Weber-Stephen Products (HK) Ltd.; and Dean Forge Ltd. are among the major players operating in the Europe and Australia barbeque grills market.
The overall Europe and Australia barbeque grills market has been derived using both primary and secondary sources.To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market.
Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe and Australia barbeque grills market.