Summary
This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022-2026. For the purposes of this study, mass market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office segments. This study discusses key market trends and challenges, as well as the competitive dynamics in these markets."Connectivity is incredibly important to consumers as an essential enabler of their digital lives. Inflation will fuel an increase in service prices. Combined with growing usage, this will result in increased spending on connectivity services in the short term." -- Senior Research Analyst Dusanka Radonicic Gohner, IDC European Telecoms
Table of contents
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Provide Customers with Flexible Personalized Offers
Enable Smart Pricing and Digital Brands
Establish Green Offers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
More Affordable 5G-Enabled Devices
Hybrid Work
Inhibitors
Economic Pressure
Proliferation of Low-Cost OTT Streaming Content
Significant Market Developments
EU Regulations and Funding
New Challengers in Connectivity
Changes from Prior Forecast
Market Definition
Methodology
Related Research
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information
on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis,
country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and
company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary
interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This
information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis
is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is
performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the
market, its trends,
and its future potential.
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