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European Mass Market Telecom Services Forecast, 2022-2026

European Mass Market Telecom Services Forecast, 2022-2026
  • Publish Date:January 2023

  • Number of Pages:9

  • Report ID:6383659

  • Format:PDF

  • Publisher:IDC

$ 4500


This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022-2026. For the purposes of this study, mass market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office segments. This study discusses key market trends and challenges, as well as the competitive dynamics in these markets."Connectivity is incredibly important to consumers as an essential enabler of their digital lives. Inflation will fuel an increase in service prices. Combined with growing usage, this will result in increased spending on connectivity services in the short term." -- Senior Research Analyst Dusanka Radonicic Gohner, IDC European Telecoms

Table of contents

IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Provide Customers with Flexible Personalized Offers

Enable Smart Pricing and Digital Brands

Establish Green Offers

Market Forecast

Market Context

Drivers and Inhibitors


More Affordable 5G-Enabled Devices

Hybrid Work


Economic Pressure

Proliferation of Low-Cost OTT Streaming Content

Significant Market Developments

EU Regulations and Funding

New Challengers in Connectivity

Changes from Prior Forecast

Market Definition


Related Research


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