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Mobile devices and distribution channels: consumer survey

Mobile devices and distribution channels: consumer survey
  • Publish Date:February 2023

  • Number of Pages:8

  • Report ID:6416939

  • Format:PDF

  • Publisher:Analysys Mason

$ 4999


"Changes to the handset market over the COVID-19 pandemic period have stabilised, with operators retaining around half of all handset sales on average, though with significant differences by country." 

This report uses Analysys Mason's annual consumer survey data to analyse the trends in distribution channels among smartphone users in a range of high- and middle-income countries.

Topics analysed

  • The split of sales between operator-owned and third-party owned distribution channels:
    • over time: 2018–2022
    • by country for 17 different countries
  • The split of sales between physical and online stores:
    • over time: 2018–2022
    • by country for 17 different countries
  • The report’s annex also includes data on other channels used by operators to sell smartphones (for example, sales on an app or through a call centre).
Survey data coverage

This survey was conducted in association with Dynata between July and August 2022. The survey groups were chosen to be representative of the mobile-internet-using populations of each country. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents in each country.

Geographical coverage

  • High-income countries: Australia, Canada, France, Germany, Ireland, Italy, New Zealand, Norway, Poland, Spain, Sweden, UK and USA
  • Middle-income countries: Malaysia, Philippines, South Africa and Turkey

Table of contents


Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.

The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials. This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to understand the market dynamics in specific regions and countries.

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