This IDC Perspective explores the value of IT modernization with cloud-centric data infrastructure and services. Becoming data-driven is no longer nice-to-have but a business imperative for European organizations' digital future. However, it is a complex journey to balance data-driven innovation on one side with sovereignty, costs, skill shortages, and governance requirements on the other. As a result, small and medium-sized businesses are turning to local IT services providers to access analytics and Big Data as a service. "This is a golden opportunity for European IT service providers. As badenIT demonstrates with its rock-solid data architecture foundation, it is possible to compete effectively in the market and deliver Big Data as a service to local customers," said Archana Venkatraman, research director, CloudOps and Cloud Data Management, IDC Europe.