Summary
Retail tissue witnessed another strong performance in 2022 as a result of a growing population and the essential nature of products such as toilet paper, which is a basic commodity in most Kenyan households. Rising prices has impacted the tissue category leading manufacturers to promote Jumbo rolls, containing between 1500–1600 sheets, as a budget friendly product. Chandaria Industries has also offered jumbo packs of 15 toilet rolls in the modern channel.
Retail Tissue in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage:
Facial Tissues, Paper Tableware, Paper Towels, Toilet Paper.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retail Tissue market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
