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Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing

Coke's Generative AI Deal with Bain: Dawn of a New Era in Digital Marketing

  • Publish Date:March 2023

  • Number of Pages:5

  • Report ID:6431319

  • Format:PDF

  • Publisher:IDC

$ 1500

Summary

This IDC Market Note provides insights and recommendations related to the use of generative AI tools such as ChatGPT and DALL?E for marketing. The scale, scope, and intimacy (intrusion) capabilities of digital marketing have increased by orders of magnitude over the past decade, and despite the ongoing rumors of cookie deprecations, they are about to do so again with the advent of generative AI (G-AI). The partnership announcement between Bain & Company and The Coca-Cola Company is presented as a lighthouse project that other brands can ill afford to watch and wait for.

Table of contents

Executive Snapshot

In This Market Note

IDC's Point of View

Maintain a Value-Based Focus on CX and Marketing Outcomes

The Coke Deal

Guidance and Recommendations

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