Major players in the content analytics market are International Business Machine Corporation, Oracle Corporation, Adobe Systems Inc., Clarabridge Inc., Interactive Intelligence Group Inc., Open Text Corporation, Verint Systems, Nice Systems Ltd., SAP SE, SAS Institute Inc., Google LLC, TIBCO Software Inc., Microsoft Corporation, Everteam Software, and Genesys Cloud Solutions.
The global content analytics market is expected to grow from $4.22 billion in 2022 to $5.24 billion in 2023 at a compound annual growth rate (CAGR) of 24.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The content analytics market is expected to grow to $11.96 billion in 2027 at a CAGR of 22.9%.
The content analytics market includes revenues earned by entities by providing content production matrix, performance metrix services, content quality.The market value includes the value of related goods sold by the service provider or included within the service offering.
Only goods and services traded between entities or sold to end consumers are included.
Content analytics identify a group of technologies that analyze user behaviour in consuming and interacting with content, such as documents, news websites, customer chats (both audio and text), and social network discussions, to provide answers to particular questions. The content analytics are used to determine a person, group, or organization’s intentions, priorities, or communication patterns, to describe the attitudes and actions people take in response to messages.
North America was the largest region in the content analytics market in 2022.Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The regions covered in the content analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main deployment types of content analytics are on-premise and cloud.The on-premises are used to better the company by gaining knowledge that can be used to make improvements or changes.
On-premises refers to on-site hosted IT infrastructure, hardware, and software applications.The application of content analytics includes text analytics, video analytics, social media analytics, speech analytics, and others.
The several end users include BFSI, healthcare, retail and consumer goods, IT and telecom, manufacturing, and others.
An increase in the number of social media activities is expected to propel the growth of the content analytics market going forward.Social media is referred to as websites and platforms that emphasize communication, community-based input, engagement, content-sharing, and collaboration.
Several tech-enabled activities such as Blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and many other things can be considered forms of social media.The content created from social media is analyzed by social media analytics to support business decisions and measure the performance of actions.
This leads to an increase in the demand for the content analytics market. For instance, according to Search Engine Journal, a US-based technology transformation, and media company, in 2022, globally there are 4.55 billion active social media users and in 2021, 84% percent of US citizens used social media, which is up by 9.9% from the year 2020. Therefore, rising demand for a number of activities is propelling the content analytics market.
Technology advancement is a key trend gaining popularity in the content analytics market.Major companies in the content analytics market are advancing in their new innovations to strengthen their position in the market.
For instance, in March 2022, LinkedIn Corporation, a US-based employment-oriented online service company launched a new tool for creators for improved content analytics.Creator mode is a profile setting on the dashboard that can help grow reach and influence on LinkedIn.
To access additional tools and services that assist in producing content and expanding LinkedIn audience enable creator mode. The unique features of the new tools are the performance of content will be more thoroughly analysed, new creator mode analytics, improved insights options, the introduction of new data on profile video views as well as upgraded profile video tools to assist producers to grow their audience.
In February 2021, Wordpress VIP, a US-based agile content platform acquired Parse.ly for an undisclosed amount. This acquisition of Parse.ly will provide content analytics to organisations that integrate easily across commerce and content offerings. Parse.ly is a US-based content analytics platform.
The countries covered in the content analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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