Major players in the social casino market are Zynga Inc., International Game Technology, Scientific Games Corporation, Caesars Entertainment, Creatiosoft Solutions Pvt Ltd., Triple Ripple Group, Playtika Ltd., KamaGames, Ruby Seven Studios, Playstudios Inc., Dab Gaming Ltd., Tap Slots, MYB Casino, DoubleU Games Co. Ltd., and Ellmount Gaming Limited.
The global social casino market is expected to grow from $6.84 billion in 2022 to $7.40 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social casino market is expected to grow to $10.10 billion in 2027 at a CAGR of 8.1%.
The social casino market consists of revenues earned by entities by social networking games, board games, poker, lotteries, poker, blackjack, spinners, and roulette.The market value includes the value of related goods sold by the service provider or included within the service offering.
Only goods and services traded between entities or sold to end consumers are included.
Social casino refers to an online gaming application or website that allows players to interact on a common platform without any hindrance to playing popular gambling for free.It can be played by downloading the gaming application on a computer or mobile phone.
These games do not always need monetary payment to play, instead, the players seek virtual payments.
North America was the largest region in the social casino market in 2022.Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The regions covered in the social casino market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main types of social casinos are casual games, free games, turn-based games, and other types.Casual games refer to a type of video game that doesn’t require a major time investment to play, win, and enjoy, targeted at the masses of mobile gamers with simple and fun gameplay mechanics that are easy to understand and master.
The applications include free and toll used by various end-users including the gaming population and mobile users.
The increasing proliferation of smartphones is expected to propel the growth of the social casino market going forward.A smartphone is a portable electronic gadget with a cellular network connection.
Smartphones help the social casino market to grow by providing boosters for enhanced performance, better display, and top-end specifications.For instance, in October 2021, according to The Economic Times, an Indian business newspaper, With a monthly average of 12 gigabytes (GB) per user, the rate of mobile data consumption in India was the highest in the world.
Additionally, 25 million new smartphone users are being added to the country’s population each quarter.Further, in 2020 according to International Telecommunication Union, a United Nations specialized organization with its headquarters in Switzerland, in almost half of the surveyed 29 countries, more than 90% of the population owned a mobile phone.
Therefore, the increasing proliferation of smartphones is driving the growth of the social casino market.
Product innovation is a key trend in gaining popularity in the social casino market.Major players in the social casino industry are concentrating on creating new products to improve their market share.
For instance, in July 2020, The Mill Adventure, a UK-based company that provides a complete gaming platform, including licenses and operations, for rapid deployment and success in iGaming, together with Casinobud, launched an innovative casino syndicate product called Casinobud.com which is a new social casino concept and world first online syndicate betting feature for a video slot and live casino products. Casinobud.com offers users a brand-new social gaming environment that enables them to play casino games in groups, pooling their money to aim for collaborative wins. With the help of a sophisticated interface, the function enables users to play online with friends or other Casinobud users, with one player serving as the captain and the others following the action. Sessions may also be live-streamed on Twitch, making them accessible to those who do not use Casinobud.
In October 2021, Scopely, Inc., a US-based interactive entertainment company, mobile-first video game developer and publisher, acquired GSN Games from Sony Pictures Entertainment for $1 billion. This acquisition strengthens Scopely’s ability to create and deliver engaging, long-lasting game experiences. GSN Games is a US-based company wholly owned subsidiary of Sony Pictures Entertainment and a leading provider of cross-platform entertainment, including social casino games and skill-based cash tournaments.
The countries covered in the social casino market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The social casino market research report is one of a series of new reports that provides social casino market statistics, including social casino industry global market size, regional shares, competitors with a social casino market share, detailed social casino market segments, market trends and opportunities, and any further data you may need to thrive in the social casino industry. This social casino market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.