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Global Charcoal Facewash Market Size, Share & Industry Trends Analysis Report By Application, By Gender, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029

Global Charcoal Facewash Market Size, Share & Industry Trends Analysis Report By Application, By Gender, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029
  • Publish Date:April 2023

  • Number of Pages:202

  • Report ID:6459803

  • Format:PDF

  • Publisher:KBV Research

$ 3600


The Global Charcoal Facewash Market size is expected to reach $4.8 billion by 2029, rising at a market growth of 5.5% CAGR during the forecast period.

In the last several years, charcoal has become a key component in cosmetic products. It is created by burning peat, wood, coconut shells, and olive pits in a low-oxygen environment, creating a fine, black powder. Due to its adsorbing abilities, charcoal is utilized in various beauty products, including facewash, cleansers, and even soaps. The need for efficient and secure skincare products is growing, particularly for facial skin because it is thinner and more delicate to environmental pollution and harmful UV rays.

As a result, charcoal facewash has gained popularity as a cosmetic option for daily facial maintenance. In addition to charcoal facewash, other products with charcoal, such as creams, lotions, face masks, and peel-off masks, are also gaining popularity and are renowned for their capacity to cleanse and purify the skin. An effective facial cleanser that contains charcoal shields the skin from potentially hazardous microorganisms and pollution. The demand for charcoal facewash is rising as consumers emphasize personal cleanliness and grooming.

Moreover, charcoal facewash is inexpensive for those looking for a secure and efficient skincare solution. There is a rapid rise in government regulations regarding the usage of particular ingredients like parabens, sodium lauryl sulfate, and triclosan in personal care goods. A number of nations have passed strict legislation outlawing the use of substances that may be harmful to human health, such as sodium lauryl sulfate and parabens.

Parabens, phthalates, triclosan, and formaldehyde are a few more ingredients that may be subject to limits or outright prohibitions in personal care products. Governments all over the world are paying these compounds more attention and regulating them as a result of the links these substances have to several health and environmental issues. That is why many market players are concentrating on creating chemical free charcoal facewash by adding various organic raw material.

COVID-19 Impact Analysis

The COVID-19 pandemic favorably affected the charcoal facewash industry because customer preferences and behavior changed the dynamics of supply and demand in the market. Due to a lack of labor, disruptions in the supply chain, and a shortage of raw materials, sales of personal care products, like charcoal facewash, decreased in the early stages of the pandemic. Yet, as people became more concerned with hygiene and care, there was an increased demand for hygiene and personal care products, particularly facewash. The pandemic also affected market manufacturers, resulting in a lack of raw materials and interruptions to the supply chain.

Market Growth Factors

Rising awareness regarding charcoal-based facewash

Throughout the projected period, rising consumer awareness of the advantages of utilizing skincare products with charcoal as an ingredient is anticipated to fuel market expansion. Charcoal is a common component in skincare products because of its reputation for removing toxins and impurities from the skin. The most popular charcoal-based product is charcoal facewash, which has a number of uses, including removing debris and dead skin cells, reducing excess oil, and treating acne and acne scars. The usage of harsh chemicals in skincare products is causing consumers to look for natural and organic alternatives. Because it is manufactured with natural components, charcoal facewash is becoming increasingly popular in cosmetics. Also, it is growing in popularity among customers looking for skincare products that are delicate yet effective.

The growth of social media and e-commerce

The industry for charcoal facewash is projected to have strong future growth potential due to the development of social networking and e-commerce platforms. Businesses use social media as a powerful marketing tool to reach a wider audience and attract new clients. Businesses can advertise their goods, offer tips and reviews, and interact directly with customers on a variety of social media channels, which helps build brand awareness and customer loyalty. Because of its year-round promotions, sales, and offers, e-commerce platforms are also contributing significantly to the expansion of the charcoal facewash industry.

Market Restraining Factors

Charcoal cause extreme dryness and strong presence of substitutes

While activated charcoal might benefit those with oily or mixed skin, it can work against those with dry skin. Instead of hydrating, activated charcoal is renowned for being absorbent. Sebum, however, is absent from dry skin. Activated charcoal is one such component that will only exacerbate the imbalance. Cleansers and exfoliants are two skincare products that contain activated charcoal. Using a charcoal facewash frequently, especially more than once per week, can remove lipids and vital oils that help shield the skin from pollution and dehydration. Extreme dryness, redness, and irritation, as well as an increase in pimples and other blemishes, may arise from this.

Application Outlook

Based on application, the charcoal facewash market is segmented into cleansing, skin exfoliation, oil & acne control and others. The oil & acne control segment acquired a significant revenue share in the charcoal facewash market in 2022. This is due to the fact that charcoal absorbs toxins such as pollutants, grime, pollution, makeup, sweat, and excess oil, leaving skin clean and looking healthy. Charcoal gently exfoliates extra oil from pores without causing skin irritation or drying out. Activated charcoal removes dirt, oil, and other pollutants from clogged pores on the skin’s surface. These mentioned benefits of charcoal aid in oil & acne control, which is expected to drive the segment growth.

Gender Outlook

On the basis of gender, the charcoal facewash market is divided into male, female and unisex. The male segment held the highest revenue share in the charcoal facewash market in 2022. The men’s grooming industry has grown as a result of shifting attitudes toward males and increased awareness of personal hygiene and skincare. Due to the rising demand for products specifically designed to meet the skincare needs of guys, the male segment is expected to expand quickly in the future. In addition, men are willing to spend money on grooming goods to improve their overall appearance and confidence as they become more concerned about their looks. The shift in attitude toward grooming and the increasing awareness of cosmetic products is expected to boost the segment’s growth.

Distribution Channel Outlook

By distribution channel, the charcoal facewash market is classified into hypermarket/supermarket, specialty stores, pharmacies and online sales channel. The hypermarket/supermarket segment witnessed the largest revenue share in the charcoal facewash market in 2022. This is because large retail establishments like supermarkets and hypermarkets offer an extensive range of goods, including face wash and other things for personal care. Because they are convenient, offer a wide selection of goods, and are reasonably priced, these stores have become increasingly well-liked by customers. Supermarkets and hypermarkets offer a one-stop shop for all their purchasing needs, including personal care products, customers purchase charcoal facewash from these establishments.

Regional Outlook

Region-wise, the charcoal facewash market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region recorded a substantial revenue share in the charcoal facewash market in 2022. This is due to the rising employment rate of women, driving higher consumer spending on personal care items like charcoal facewash, which is expected to drive up demand. Also, the expansion of beauty salons and the resulting increase in product usage is fueling the market’s expansion in the region.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Unilever PLC, The Procter and Gamble Company, Beiersdorf AG, Estee Lauder Companies, Inc. (Clinique), L’Oreal Group, Kao Corporation, Wow Skin Science (Body Cupid Pvt Ltd.), Biocrown Biotechnology Co., Ltd., Oxyglow Cosmetics Private Limited.

Scope of the Study

Market Segments covered in the Report:

By Application

• Cleansing

• Oil & Acne Control

• Skin Exfoliation

• Others

By Gender

• Male

• Female

• Unisex

By Distribution Channel

• Hypermarket/Supermarket

• Pharmacies

• Online Sales Channel

• Specialty Stores

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Unilever PLC

• The Procter and Gamble Company

• Beiersdorf AG

• Estee Lauder Companies, Inc. (Clinique)

• L’Oreal Group

• Kao Corporation

• Wow Skin Science (Body Cupid Pvt Ltd.)

• Biocrown Biotechnology Co., Ltd.

• Oxyglow Cosmetics Private Limited

Unique Offerings

• Exhaustive coverage

• Highest number of market tables and figures

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• Assured post sales research support with 10% customization free

Table of contents

Global Charcoal Facewash Market

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Charcoal Facewash Market, by Application
1.4.2 Global Charcoal...


Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.