The Europe Short Video Platforms Market would witness market growth of 9.5% CAGR during the forecast period (2023-2029).
Owning a mobile smartphone is widespread in industrialized nations but is also steadily catching up in emerging economies. As a result, companies who wish to promote on online video platforms purposefully make their advertising more mobile-friendly. As mobile usage increases, advertisers can create strategies to enhance ad load times, boost engagement, and reduce bounce rates without interfering with the video viewing experience. Since newer 5 G-equipped gadgets are being introduced over time, many of them rely on 5G to alter mobile advertising.
The market for video analytics is soon expected to grow significantly. Customers can obtain thorough data on the audience and their viewing patterns due to the providers’ modern analytics technologies. The market for short video platforms is experiencing technical developments, such as incorporating drones or artificial intelligence. Companies producing hyper-personalized short videos for relevant content utilize these technologies to build relevant and individualized messaging.
Marketers use AI to determine viewer preferences and provide relevant videos to the intended audience. This will aid marketers in adjusting their video marketing approach and understanding the performance of their films in real-time. Moreover, drone videos contribute to developing more effective experiential advertising for users by providing unforgettable moments. As a result, market participants are utilizing drone footage to increase brand recall and recognition. This also contributes to the creation of genuine client experiences.
In recent years, digital marketing has been one of the most important advertising instruments. In response to the rapid shifts in consumer habits and the digitalization of daily life, businesses worldwide are moving away from conventional forms of advertising and toward more engaging digital platforms. The United Kingdom is a global leader in adopting digital marketing techniques. Although UK marketing expenditures were reduced across several industries during the COVID-19 pandemic, spending on digital advertising has grown in the past decade. This will fuel the expansion of the short video platforms market in Europe.
The Germany market dominated the Europe Short Video Platforms Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $178.4 Million by 2029. The UK market is anticipated to grow at a CAGR of 8.6% during (2023 - 2029). Additionally, The France market would experience a CAGR of 10.3% during (2023 - 2029).
Based on End-use, the market is segmented into Media & Entertainment, Education, Live Commerce and Others. Based on Platforms, the market is segmented into iOS, Android and Others. Based on Type, the market is segmented into Video Posts and Live Video. Based on Application, the market is segmented into Application-based and Website-based. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Meta Platforms, Inc., Vimeo.com, Inc., Tencent Holdings Ltd., Snow Co., Ltd. (Naver Corporation), Yixia Technology (Miaopai), Beijing Weiran Network Technology Co., Ltd. (Pear Video), Kuaishou Technology, Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai), Snap, Inc. (SnapChat) and ByteDance Ltd.
Scope of the Study
Market Segments covered in the Report:
• Media & Entertainment
• Live Commerce
• Video Posts
• Live Video
• Rest of Europe
• Meta Platforms, Inc.
• Vimeo.com, Inc.
• Tencent Holdings Ltd.
• Snow Co., Ltd. (Naver Corporation)
• Yixia Technology (Miaopai)
• Beijing Weiran Network Technology Co., Ltd. (Pear Video)
• Kuaishou Technology
• Shenzhen Big Head Brothers Technology Co., Ltd. (Doupai)
• Snap, Inc. (SnapChat)
• ByteDance Ltd.
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