This IDC Perspective features highlights from Conga's recent customer event, Conga Connect 2023, in which it provided a comprehensive update on Conga's product portfolio, future road map, go-to-market activities, and recent company performance. Major announcements included the launch of Conga Revenue Lifecycle Cloud and partnerships with AWS and Accenture. Conga's Revenue Lifecycle Management Cloud is intended to digitally transform and unify all revenue operations processes within an organization, accelerate document generation, and automate sales and legal back-office processes. "Middleware is in the midst of a renaissance thanks to cloud-based technologies and artificial intelligence," says Heather Hershey, research director of Worldwide Digital Commerce at IDC. "Complex automations and workflows often perform better and faster in the cloud. Automate away convoluted and inefficient processes anywhere you can, including sales and legal teams, so they can focus on establishing durable digital business via meaningful customer relationship development."