Summary
Video games continued to see dynamic growth in current value terms in 2021, despite COVID-19 creating additional challenges for retailers, manufacturers and distributors. Video games are hugely popular among most age groups, with there being a large number of new titles seen in 2021 to help stimulate demand. Consumers are also able to access video games through a wide range of hardware, including smartphones, with most Poles having access to these devices.
Video Games in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage:
Video Games Hardware, Video Games Software.
Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of contents
Video Games in Poland
Euromonitor International
June 2022
List Of Contents And Tables
VIDEO GAMES IN POLAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Video games continues to see dynamic growth as PlayStation 5 jumps into the lead
Mobile games continue to thrive thanks to widespread access to smartphones
Local video games studio comes under pressure
PROSPECTS AND OPPORTUNITIES
New video games titles key to sustaining growth
Video games full of potential as players eye opportunities in NFTs
Is cloud-based gaming the future of video games?
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2016-2021
Table 2 Sales of Video Games by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Video Games: % Value 2017-2021
Table 4 LBN Brand Shares of Video Games: % Value 2018-2021
Table 5 NBO Company Shares of Video Games Hardware: % Value 2017-2021
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2018-2021
Table 7 NBO Company Shares of Video Games Software: % Value 2017-2021
Table 8 Distribution of Video Games by Format: % Value 2016-2021
Table 9 Distribution of Video Games Hardware by Format: % Value 2016-2021
Table 10 Distribution of Video Games Software by Format: % Value 2016-2021
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2016-2021
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2016-2021
Table 13 Forecast Sales of Video Games by Category: Value 2021-2026
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2021-2026
TOYS AND GAMES IN POLAND
EXECUTIVE SUMMARY
Toys and games in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2016-2021
Table 16 Sales of Toys and Games by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Toys and Games: % Value 2017-2021
Table 18 LBN Brand Shares of Toys and Games: % Value 2018-2021
Table 19 Distribution of Toys and Games by Format: % Value 2016-2021
Table 20 Forecast Sales of Toys and Games by Category: Value 2021-2026
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Methodology
Our market research methodology is designed to provide the clients with comprehensive and accurate information on various
industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data
analysis etc.
The data is gathered from a wide range of sources, including industry reports, government statistics, and company financials.
This data is then analyzed and cross-referenced to ensure its accuracy and reliability. Next, primary interviews are conducted
with industry experts and key stakeholders to gather their insights and perspectives on the market. This information is then
combined with the data collected to provide a complete picture of the market. Macro-economic factor analysis is also carried
out to understand the impact of external factors on the market. Finally, country-level data analysis is performed to
understand the market dynamics in specific regions and countries.
Reportlinker's market research methodology is designed to provide clients with a clear understanding of the market, its trends,
and its future potential.
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