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South Africa B2C E-Commerce Market 2019

South Africa B2C E-Commerce Market 2019

  • June 2019
  • 49 pages
  • ID: 850054
  • Format: PDF
  • By yStats - Global E-Commerce Intelligence

Summary

Table of Contents

South Africa sees rising E-Commerce share

M-Commerce drives the growth of online shopping in South Africa

With just around 1% of retail sales online, B2C E-Commerce market in South Africa has a high growth potential.

With Internet and online shopper penetration rates rising, B2C E-Commerce sales in South Africa are projected to reach new heights by 2022. The top market trend driving future growth is mobile shopping: consumers in South Africa prefer to use smartphones over computers when buying online, according to a recent survey cited by the report.

Leading international and local players in South African E-Commerce

The leading product categories purchased by South Africans online include clothing, books and beauty products. When shopping online, consumers in this country prefer local E-Commerce platforms like Takealot and Bidorbuy, although the share of those shoppers who buy internationally is also significant. The top destination for international shopping is Amazon, according to rankings contained in the report.

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