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Gardening in the US

  • May 2017
  • 25 pages
  • Euromonitor International
Report ID: 936360

Summary

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Many US consumers, particularly Millennials, view gardening as a chore and hard work. However, gardens and outdoor space are valued, especially with the increasing popularity of the grow-your-own trend and the benefits of a living outdoor space. As the Baby Boomer generation ages and becomes less fit, they are more likely to outsource activities to lawn and garden contractors. Though Baby Boomers continue to be the gardening industry’s largest consumer segment, Millennials are increasingly parti...

Euromonitor International’s Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term


Product coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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