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Home Furnishings in South Africa

Home Furnishings: In-depth Industry Report in South Africa

  • May 2017
  • 19 pages
  • ID: 955672
In this report:
South Africa's changing demographic structure, which is being driven by increasing household discretionary spending power among the middle-income segment, is expected to boost the overall performance of retailing over the forecast period.
It continues to invest in campaigns to encourage the use of refillable gas cylinders for lighting, cooking and heating, particularly during the winter months when energy consumption is expected to be high and power cuts are more likely.


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Tough economic conditions and growing living costs continued to put a strain on household incomes in 2016. This resulted in the value proposition remaining highly relevant across the vast majority of consumer markets, of which home furnishings was no exception.

Euromonitor International's Home Furnishings in South Africa report presents a comprehensive guide to the size and shape of market demand at a national level. It offers the recent retail sales data, permitting you to recognize the categories driving growth. It also determines the dominant firms and their brands, and presents a strategic overview of top factors influencing demand - from additional product developments, consumer lifestyles, route to market and pricing issues. Projections to 2021 illustrate how market demand is anticipated to evolve in the medium-term

Product analysis:

Indoor Living, Lighting, Outdoor Living.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Home Furnishings market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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