Gardening in South Africa

Many South Africans tend to rent their place of residence, and on the occasions that they do have access to gardens, are less inclined to invest in them. Thus gardening remains an unpopular hobby amongst the majority of South Africans. Moreover, rising living costs continued to place a strain on household incomes, negatively impacting spending on non-essential goods, with gardening reflecting such behaviour.

Euromonitor International’s Gardening in South Africa report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term


Product coverage:
Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Gardening market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

GARDENING IN SOUTH AFRICA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2011-2016
Table 2 Sales of Gardening by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Gardening: % Value 2012-2016
Table 4 LBN Brand Shares of Gardening: % Value 2013-2016
Table 5 Distribution of Gardening by Format: % Value 2011-2016
Table 6 Forecast Sales of Gardening by Category: Value 2016-2021
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Massmart Holdings Ltd in Home and Garden (south Africa)
Strategic Direction
Key Facts
Summary 1 Massmart Holdings Ltd: Key Facts
Company Background
Internet Strategy
Private Label
Summary 2 Massmart Holdings Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Massmart Holdings Ltd: Competitive Position 2016
Executive Summary
Tough Economic Conditions Hamper the Market's Performance in 2016
Polarisation Between Demand for Value and the Need To Economise
Home and Garden Remains A Fragmented Marketplace
Store-based Retailers Sustain Their Dominance
Marginal Positive Performance Expected Over the Forecast Period
Key Trends and Developments
Disappointing Macroeconomic Growth Constrains Home and Garden Sales
Persistent Demand for Value Offerings in Home and Garden
Retailers Expand Their Product Portfolios in A Bid To Boost Their Market Shares
Emerging Retail Concepts
New Distribution Models/emerging Business Models
Market Data
Table 8 Sales of Home and Garden by Category: Value 2011-2016
Table 9 Sales of Home and Garden by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home and Garden: % Value 2012-2016
Table 11 LBN Brand Shares of Home and Garden: % Value 2013-2016
Table 12 Distribution of Home and Garden by Format: % Value 2011-2016
Table 13 Forecast Sales of Home and Garden by Category: Value 2016-2021
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources