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Gardening in South Africa

Gardening: In-depth Industry Report in South Africa

  • May 2017
  • 18 pages
  • ID: 955681
In this report:
South Africa's changing demographic structure, which is being driven by increasing household discretionary spending power among the middle-income segment, is expected to boost the overall performance of retailing over the forecast period.
The majority of South Africans are likely to continue facing the negative impact of the country's numerous structural bottlenecks as well as the rising cost of living, which are expected to continue supporting the use of consumer credit to fund everyday purchases.

Summary

Table of Contents

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Various South Africans tend to rent their place of residence, and on the occasions that they do have access to gardens, are less inclined to invest in them. Thus gardening remains an unpopular hobby amongst the majority of South Africans. Furthermore, growing living costs continued to place a strain on household incomes, negatively impacting spending on non-essential goods, with gardening reflecting such behaviour.

Euromonitor International's Gardening in South Africa report presents a comprehensive guide to the size and shape of market demand at a national level. It offers the recent retail sales data, permitting you to recognize the categories driving growth. It also determines the dominant firms and their brands, and presents a strategic overview of top factors influencing demand - from additional product developments, consumer lifestyles, route to market and pricing issues. Projections to 2021 illustrate how market demand is anticipated to evolve in the medium-term

Product analysis:

Garden Care, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.

Data analysis:

market values (historic and estimations), number of company shares and market shares.

Few good reasons for buying this report

Get an in-depth picture of the Gardening market;

Point out growth segments and apprehend elements driving change;

Comprehend the competitive environment, the segment's main actors and major brands;

Use 5-year projections to apprehend how the segment is forecasted to change.

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Home Improvement in South Africa (11)

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Home Improvement in China (67)

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