Imaging Devices in Canada
August 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sales Continue To Decline As Consumers Abandon Imaging Devices for Smartphones
Manufacturers Focus on Innovation To Counter the Shift Towards Smartphones
Action Cameras Benefits From Rising Demand for Rugged, Waterproof Imaging Devices
Competitive Landscape
Canon’s Strong Leading Position Is Based on Technological Superiority
Falling Sales Motivate Sony To Go Upmarket in Search of Niche Demand
Gopro Now Faces Competition in Action Cams, the Product Area That It Pioneered
Category Data
Table 1 Sales of Imaging Devices by Category: Volume 2014-2019
Table 2 Sales of Imaging Devices by Category: Value 2014-2019
Table 3 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 4 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 5 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 6 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 7 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 8 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 9 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 10 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 11 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 13 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Executive Summary
Consumer Electronics Under Pressure From Maturity and the Rising Cost of Living
Connectivity, 5g and Iot the Key To Generating Positive Sales
Global Industry Leaders Remain in the Top Positions in Canada
Electronics and Appliance Specialists Remains the Dominant Retail Channel
Further Sales Declines Expected As 5g, Personal Voice Assistants and Wireless Technology Come To the Fore
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 15 Sales of Consumer Electronics by Category: Value 2014-2019
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources