Other Pet Food in Peru
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Overall preference for pet dogs and cats as well as cultural factors keeps the “other” pet population low, reflected in limited volume and value growth for this category
Even those owners that opt to feed their pets packaged food show little interest in seeing changes or innovations in “other” pet food offer
Independent small grocers, market stalls and pet shops are primary sources for obtaining “other” pet food, with unbranded products sold in bulk being highly popular
COMPETITIVE LANDSCAPE
Locally produced Nutri Pets and Nutrafin brands hold the leading positions in “other” pet food, a category that has few major players
Nutrafin aims to establish its positioning as a brand that offers fish owners a holistic solution that meets all their pets’ needs
Despite wider distribution of imported brands through modern distribution channels, consumers continue to choose price over than quality or brand names
CATEGORY INDICATORS
Table 1 Other Pet Population 2015-2020
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2015-2020
Table 3 Sales of Other Pet Food by Category: Value 2015-2020
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 6 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 7 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 9 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 11 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Peruvian pet care market growth is buttressed by a rising pet population, with demand characterised by a growing preference for cats and smaller dogs
Growing number of household pets along with humanisation trends boost demand not only for dog and cat food but also for pet products and pet healthcare
With wide product ranges and distribution and strong brand recognition multinational Nestlé and domestic Rintisa hold a clear lead over other pet care players
Traditional channels account for the highest share of sales, but emerging e-commerce, discounters and convenience store channels see the highest growth
Pet care is expected to see continued growth with burgeoning pet population and humanisation trends having a strong impact on the trajectory
MARKET INDICATORS
Table 14 Pet Populations 2015-2020
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2015-2020
Table 16 Sales of Pet Care by Category: Value 2015-2020
Table 17 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Pet Food: % Value 2015-2019
Table 20 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 23 Distribution of Pet Care by Format: % Value 2015-2020
Table 24 Distribution of Pet Care by Format and Category: % Value 2020
Table 25 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources