LUXURY ELECTRONIC GADGETS IN TAIWAN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Luxury Electronic Gadgets by Category: Value 2010-2015
Table 2 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Luxury Electronic Gadgets: % Value 2010-2014
Table 4 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2011-2014
Table 5 Distribution of Luxury Electronic Gadgets by Format: % Value 2010-2015
Table 6 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2015-2020
Table 7 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2015-2020
Executive Summary
Changing Public Mindset Towards Luxury Goods Slows Down Sales Growth
Shopping Mall and Outlet Openings Increase the Presence and Variety of Luxury Brands
Unfavourable Euro Exchange Rate Forces Luxury Brands To Reduce Selling Price
Department Stores and Shopping Malls Are Major Distribution Channels
Positive Growth for Luxury Goods Is Expected Over the Forecast Period
Key Trends and Developments
Younger Generation Saves Less and Spends Outside the Home More
Female Workforce Contributes To Sales of Luxury Goods
Celebrity Marketing Attracts Attention To Luxury Brands
Growing Number of Luxury Department Stores Increase Coverage of Luxury Brands
Distribution
Summary 1 Selected Luxury Shopping Centres: 2015
Summary 2 Selected Luxury Department Stores: 2015
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2010-2015
Table 9 Sales of Luxury Goods by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Luxury Goods: % Value 2010-2014
Table 11 LBN Brand Shares of Luxury Goods: % Value 2011-2014
Table 12 Distribution of Luxury Goods by Format: % Value 2010-2015
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2015
Table 14 Forecast Sales of Luxury Goods by Category: Value 2015-2020
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources