Consumer Appliances in Singapore
Euromonitor International
November 2021

List Of Contents And Tables

CONSUMER APPLIANCES IN SINGAPORE
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Larger sizes of fridge-freezers boost sales during the pandemic
Freezers maintains growth in 2021 due to home seclusion
LG continues to lead, followed closely by Samsung, as both brands focus on hygiene innovation
PROSPECTS AND OPPORTUNITIES
Unit price growth expected to drive stronger value growth as consumers upgrade
Growth in built-in fridge-freezers to be boosted by new housing developments
E-commerce will be crucial for manufacturers to gain share over the forecast period
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 53 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
HOME LAUNDRY APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Automatic washing machines continues to drive growth
Front-loading washing machines gain share due to water- and space-saving
Innovation by Samsung helps maintain its lead
PROSPECTS AND OPPORTUNITIES
Replacement sales and housing completions set to drive growth
Higher price rises in the most popular categories
CATEGORY DATA
Table 160 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 161 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 162 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 163 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 164 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 165 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 166 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 167 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 168 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 169 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 170 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 171 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 172 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 173 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 174 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026
DISHWASHERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales experience higher growth in 2021, due to prolonged home seclusion
Table-top format gains traction among new consumers
Bosch continues to comfortably lead dishwashers, as the top-of-mind brand
PROSPECTS AND OPPORTUNITIES
Dishwashers set to see strong growth as residential housing is completed
Long-term shift in working patterns will help drive sales of dishwashers
Table-top and compact formats will be growth drivers as space is limited
CATEGORY DATA
Table 56 Sales of Dishwashers by Category: Volume 2016-2021
Table 57 Sales of Dishwashers by Category: Value 2016-2021
Table 58 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 59 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 60 Sales of Dishwashers by Format: % Volume 2016-2021
Table 61 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 62 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 63 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 64 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 65 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 66 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 67 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 68 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026
LARGE COOKING APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong rebound due to postponed replacement sales and completion of residential projects
Built-in format preferred as consumers want more space and aesthetically pleasing products
Bosch continues to lead despite strong competition from other brands
PROSPECTS AND OPPORTUNITIES
Growth expected to remain strong along with more property construction
Cookers expected to continue declining, and ovens will see only slow growth
E-commerce expansion expected to play a part in future sales
CATEGORY DATA
Table 69 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 70 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 71 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 72 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 73 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 74 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 75 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 76 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 77 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 78 NBO Company Shares of Ovens: % Volume 2017-2021
Table 79 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 80 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 81 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 82 NBO Company Shares of Cookers: % Volume 2017-2021
Table 83 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 84 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 85 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 86 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 87 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026
MICROWAVES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Microwaves continues its strong growth trend as people eat at home more often
Innovation becomes crucial due to competition from freestanding ovens and air fryers
E-commerce helps drive growth during the pandemic
PROSPECTS AND OPPORTUNITIES
Strong growth expected over the forecast period with housing project completion
Energy efficiency is crucial for consumers when choosing which product to buy
CATEGORY DATA
Table 88 Sales of Microwaves by Category: Volume 2016-2021
Table 89 Sales of Microwaves by Category: Value 2016-2021
Table 90 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 91 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 92 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 93 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 94 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 95 Distribution of Microwaves by Format: % Volume 2016-2021
Table 96 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 97 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 98 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 99 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
FOOD PREPARATION APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Blenders and food processors maintain growth due to more cooking at home
Availability of alternatives leads to decline in juice extractors
Philips extends its lead in food preparation appliances
PROSPECTS AND OPPORTUNITIES
Juice extractors set to continue to offset growth in other categories
Impact of COVID-19 set to lessen
Consumers will prefer multifunctional products for space saving and convenience
CATEGORY DATA
Table 100 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 101 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 102 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 103 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 104 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 105 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 106 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 107 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 108 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 109 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 110 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026
SMALL COOKING APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rice cookers maintains high demand as rice is a central part of the local cuisine
At-home coffee consumption rises in the pandemic, driving sales of coffee machines
Multifunctional trend also evident in small cooking appliances
PROSPECTS AND OPPORTUNITIES
Espresso coffee machines will continue to drive growth
Value growth to be driven by multifunctional appliances
Strong growth for air fryers despite rising competition from multifunctional appliances
CATEGORY DATA
Table 111 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 112 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 113 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 114 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 115 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 116 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 117 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 118 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 119 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 120 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 121 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026
VACUUM CLEANERS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stick vacuum cleaners wins in small Singaporean households
Economical brands of robotic vacuum cleaners perform well online
The top three brands extend their volume shares
PROSPECTS AND OPPORTUNITIES
Stick vacuum cleaners set to continue to drive growth
Little price movement for robotic vacuum cleaners
Hygiene features likely to be increasingly important
CATEGORY DATA
Table 123 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 124 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 125 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 126 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 127 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 128 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 129 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 130 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 131 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 132 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 133 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 134 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026
PERSONAL CARE APPLIANCES IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Personal care appliances sees relatively strong growth as people start resuming normal activities
Manufacturers of body shavers and hair care appliances aggressively promote their products though social media and e-commerce
Electric facial cleansers sees strong growth in awareness
PROSPECTS AND OPPORTUNITIES
Popularity of Korean culture brings more attention to beauty and personal grooming
Electric facial cleansers to widen its audience to male consumers
Unit price is a key consideration when choosing products
CATEGORY DATA
Table 135 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 136 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 137 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 138 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 139 Sales of Body Shavers by Format: % Volume 2016-2021
Table 140 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 141 NBO Company Shares of Personal Care Appliances 2017-2021
Table 142 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 143 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 144 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 145 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 146 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 147 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026
AIR TREATMENT PRODUCTS IN SINGAPORE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for air conditioners normalises as delayed housing projects are completed at the end of 2021
Air purifiers benefits from fear of the Delta variant
Cooling fans gains popularity as people continue to work from home
PROSPECTS AND OPPORTUNITIES
Slow but stable growth expected over the forecast period
Portable and window air conditioners will continue to decline due to size, noise and energy consumption
Hygiene features will be the major consideration when choosing air treatment products
CATEGORY DATA
Table 148 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 149 Sales of Air Treatment Products by Category: Value 2016-2021
Table 150 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 151 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 152 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 153 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 154 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 155 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 156 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 157 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 158 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 159 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026