Sportswear in Sweden
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Reduction in indoor-based sports is mitigated somewhat by increased interest in outdoor activities in 2020
Fair weather helps outdoor-themed sportswear and footwear fend off the worst of the COVID-19 impact
International giants continue to lead sportswear in Sweden in 2020
RECOVERY AND OPPORTUNITIES
Health and wellness trends will continue, leading to growth in outdoor apparel over the forecast period
Sports-inspired apparel will maintain its consumer base but fail to grain ground among high-income Swedes
Outdoor trends will see players focus on sustainability
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2015-2020
Table 2 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sportswear: % Value 2016-2020
Table 4 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 5 Distribution of Sportswear by Format: % Value 2015-2020
Table 6 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 9 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 14 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Western Europe - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources