Beauty and Personal Care in Azerbaijan
Euromonitor International
June 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in mass beauty and personal care is boosted, albeit not to pre-pandemic levels
Mass fragrances took a significant hit during the time of the pandemic, with strong growth now seen comparative
Mass facial care left vulnerable as consumers who can afford non-essential items opt for premium products
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care will remain a significant category, due to ongoing economic uncertainty
Global imported brands offer good value for money, whilst domestic development remains insignificant
Mass fragrances not expected to see a revival, due to ongoing polarised competition
CATEGORY DATA
Table 10 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 11 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 14 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Premium beauty and personal care sees booming sales, as affluent consumers resume post-pandemic lifestyles
Premium facial care boosted by “home spa” trends
Professional hair care struggles, due to limited salon activity and higher consumer price sensitivity
PROSPECTS AND OPPORTUNITIES
Consistent growth expected over the forecast period, driver by fragrances and facial care
Hair care expected to recover, but the pace and trends are yet to be seen
Domestic productions too small to quantify, with the global giants holding their places
CATEGORY DATA
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 19 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Gradual recovery in the face of price inflation, with lower volumes of non-essential products seen
Birth rates remain strong, building a solid ongoing consumer base
Baby and child specific hair care and skin care are noted categories
PROSPECTS AND OPPORTUNITIES
Stable yet moderate performance expected, due to ongoing economic uncertainty
Issues with Russian production expected to continue, leading to declining shares for Russian brands
Growth of Turkish brands expected, led by Dalin with its wide, affordable range
CATEGORY DATA
Table 22 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 23 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 24 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 25 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 26 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 27 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 28 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 29 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 30 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales stabilise after the pandemic panic buying
Anti-bacterial products remain in demand, with antibacterial hand creams also becoming more relevant
Palmolive grows its shares, thanks to marketing and product expansions
PROSPECTS AND OPPORTUNITIES
Further scope for category growth expected, although value growth will remain moderate in uncertain economic climate
The one-time popularity boost of hand sanitisers is over
Russian brands lose shares, due to impacts from global sanctions
CATEGORY DATA
Table 31 Sales of Bath and Shower by Category: Value 2016-2021
Table 32 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 33 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 34 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 35 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 36 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 37 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 38 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 39 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales start to recover, but price-sensitivity in uncertain economic climate continues to suppress growth
Eye make-up remains in demand through the era of mask-wearing
L'Oréal Groupe maintains its lead in colour cosmetics in 2021
PROSPECTS AND OPPORTUNITIES
Stronger recovery expected in 2023, as economic uncertainty remains in 2022
Lip products expected to show a robust recovery, while nail products will remain suppressed
Azerbaijan set to follow global cosmetics trends, which will influence consumers' purchasing decisions
CATEGORY DATA
Table 40 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 41 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 42 Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
Table 43 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 44 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 45 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 46 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 47 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Table 48 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2021-2026
DEODORANTS IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to more social lifestyles means a boost for deodorant sales
Mass products from globally-recognised brands will continue to lead the category
Deodorant sprays remain the most popular, despite a growing range of alternative products
PROSPECTS AND OPPORTUNITIES
Scope for growth, but the category still faces some challenges
Organic progression away from sprays expected in time, as manufacturers stop producing products in this format
Mass products from global players will remain the most popular, with no changes expected to the competitive status quo
CATEGORY DATA
Table 49 Sales of Deodorants by Category: Value 2016-2021
Table 50 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 51 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 52 NBO Company Shares of Deodorants: % Value 2017-2021
Table 53 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 54 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 55 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 56 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 57 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to social activities boosts sales of depilatories
Razors and removers illustrate the split between higher- and lower-income consumers
Procter & Gamble Azerbaijan continues to lead depilatories
PROSPECTS AND OPPORTUNITIES
Sustainable growth expected, with a constantly increasing consumer base and gradual economic recovery
Turkish brands expected to see continued success, with an additional boost from the decline in Russian trade
Category trends expected to remain the same, with competition from the resumption of salon activities
CATEGORY DATA
Table 58 Sales of Depilatories by Category: Value 2016-2021
Table 59 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Depilatories: % Value 2017-2021
Table 61 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 62 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 63 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
A return to sociable lifestyles boosts sales of fragrances, driven by the premium segment
International travel complications continue to support domestic sales over duty free
Conservative tastes and brand loyalty mean consumers rarely experiment with scents
PROSPECTS AND OPPORTUNITIES
Recovery expected in 2022-2023, with sales driven by premium fragrances
Strong cultural trend for premium fragrance backs expected trends
Mass fragrances faces competition from cheaper perfumed oils, as well as being seen as less desirable than premium products
CATEGORY DATA
Table 64 Sales of Fragrances by Category: Value 2016-2021
Table 65 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of Fragrances: % Value 2017-2021
Table 67 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 69 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 70 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 71 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
A gradual recovery begins, as consumers return to more sociable lifestyles
Salon professional hair care continues to face challenges
Inflation remains high, triggered by the pandemic and compounded by the Russia-Ukraine war
PROSPECTS AND OPPORTUNITIES
2022-2012 expected to herald a stronger recovery for hair care as pre-pandemic lifestyles resume more fully
Salon professional hair care shows development opportunities
Local players set to remain insignificant in hair care, with even Turkish brands eclipsed by global giants
CATEGORY DATA
Table 72 Sales of Hair Care by Category: Value 2016-2021
Table 73 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 74 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 75 NBO Company Shares of Hair Care: % Value 2017-2021
Table 76 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 77 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 79 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 80 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 81 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 82 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Men's grooming sees recovery, as consumers return to out-of-home activities
Essential products make up the majority of sales, with fragrances seeing the strongest base
Multinationals continue to lead men's grooming in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Moderate and stable growth, with no dynamic developments expected
Skin care shows opportunities for growth, but low and slow interest mean this will happen longer-term
Nivea Men and Gillette will remain the winners, with no changes to the competitive status quo
CATEGORY DATA
Table 83 Sales of Men's Grooming by Category: Value 2016-2021
Table 84 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 85 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 86 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 87 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 88 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 89 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 90 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 91 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Oral care starts to recover from the slump seen during the time of home seclusion and strong price-sensitivity
Conservative tastes maintain popularity of a basic toothbrush and toothpaste
Dependence on global imports means vulnerability to global challenges
PROSPECTS AND OPPORTUNITIES
Healthy growth expected over the forecast period, as consumers develop improved oral care routines
Rising prices of dental services inspire consumers to look after their teeth at home
Problem solving products set to gradually become more popular
CATEGORY DATA
Table 92 Sales of Oral Care by Category: Value 2016-2021
Table 93 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 94 Sales of Toothbrushes by Category: Value 2016-2021
Table 95 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 96 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 97 NBO Company Shares of Oral Care: % Value 2017-2021
Table 98 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 99 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 101 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Skin care sees polarised benefits and challenges
Body care stagnates while face care shows different performance
Major international players hold largest value shares in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Sustainable and visible growth expected, with premium products playing a part - despite some ongoing price-sensitivity
Anti-agers look set to drive development - particularly in the premium segment
Specialist dermatological skin care expected to show fast growth, albeit from a low base
CATEGORY DATA
Table 103 Sales of Skin Care by Category: Value 2016-2021
Table 104 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Skin Care: % Value 2017-2021
Table 106 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 107 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 108 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 109 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN AZERBAIJAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sun care returns to normal sales patterns as out-of-home activities and travel resume
Conservative tastes mean basic and essential products remain the most popular
Economic uncertainty continues, with Azerbaijan vulnerable to global fluctuations
PROSPECTS AND OPPORTUNITIES
Conservative tastes set to continue, so little innovation expected
Growing attention to self-hygiene and sun protection over the forecast period
Nivea maintains its lead thanks to its wide array of products, strong reputation, and good price-to-quality ratio
CATEGORY DATA
Table 110 Sales of Sun Care by Category: Value 2016-2021
Table 111 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 112 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 113 NBO Company Shares of Sun Care: % Value 2017-2021
Table 114 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 115 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 116 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 117 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026