VITAMINS AND DIETARY SUPPLEMENTS IN UKRAINE
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Tonics by Positioning: % Value 2013-2016
Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Amway Ukraine Tov in Consumer Health (ukraine)
Strategic Direction
Key Facts
Summary 3 Amway Ukraine TOV: Key Facts
Summary 4 Amway Ukraine TOV: Operational Indicators
Competitive Positioning
Summary 5 Amway Ukraine TOV: Competitive Position 2016
Borschahivsky Khfz Nvts Pat in Consumer Health (ukraine)
Strategic Direction
Key Facts
Summary 6 Borschahivsky KhFZ NVTs PAT: Key Facts
Summary 7 Borschahivsky KhFZ NVTs PAT: Operational Indicators
Competitive Positioning
Summary 8 Borschahivsky KhFZ NVTs PAT: Competitive Position 2016
Darnitsa Ff Pat in Consumer Health (ukraine)
Strategic Direction
Key Facts
Summary 9 Darnitsa FF PAT: Key Facts
Summary 10 Darnitsa FF PAT: Operational Indicators
Competitive Positioning
Summary 11 Darnitsa FF PAT: Competitive Position 2016
Herbalife Ukraine Tov in Consumer Health (ukraine)
Strategic Direction
Key Facts
Summary 12 Herbalife Ukraine TOV: Key Facts
Summary 13 Herbalife Ukraine TOV: Operational Indicators
Competitive Positioning
Summary 14 Herbalife Ukraine TOV: Competitive Position 2016
Executive Summary
in 2016 the Volume Decline in Consumer Health Slows Down
Products for Wellbeing Benefit From the Most Consumer Interest
Local Companies Have A Strong Price Appeal To Consumers
Chemists/pharmacists Is the Core Channel in Ukraine for Consumer Health Products
Consumer Health Will Take Time To Recover To Pre-crisis Levels
Key Trends and Developments
Preventative Medication Trend Affected by Rising Prices for Consumer Health Products
Self-medication Reigns in Ukraine
in 2016 Extra Regulation Comes Into Force for Vitamins and Dietary Supplements
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Distribution of Consumer Health by Format: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format and Category: % Value 2016
Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 15 OTC: Switches 2014-2016
Definitions
Sources
Summary 16 Research Sources