Soft Drinks in Cameroon
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Carbonates suffers from an unfavourable image due to the sugar content
COVID-19 leads to unprecedentedly sharp decline in on-trade volume sales
Société Anonyme des Brasseries du Cameroun (SABC) continues to lead, benefiting from strong brand awareness
RECOVERY AND OPPORTUNITIES
Marketing and innovation with low-sugar variants may help keep carbonates buoyant
Carbonates to face competition from juice and hot drinks
Domestic players dominate with price-based strategies and strong distribution networks
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 affects on-trade and off-trade juice sales negatively
2020 sees a proliferation of local juice brands
Juice offers good scope for private label entries
RECOVERY AND OPPORTUNITIES
Local companies are anticipated to dominate in juice
Domestic players utilise advantages to offer fresh and widely available products
Domestic players' cheaper offerings lure consumers away from imported brands
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 44 Off-trade Sales of Juice by Category: Value 2015-2020
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 led to a surge in demand for bottled water in the early stages of the lockdown
Modern grocery retailers drive sales in bottled water
Source du Pays maintains dominant share thanks to the popularity of its flagship brand
RECOVERY AND OPPORTUNITIES
Bottled water is expected to perform strongly as modern grocery retailing expands
Private label will gain in value share as with the expansion of modern grocery retailers
Niche domestic innovation could push down already-small sales of imported brands
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Lack of outdoor activities stalls growth in energy drinks in 2020
Players emulate sports drinks' functionality by adapting ingredients in energy drinks
Red Bull continues to lead thanks to the brand being synonymous with energy drinks
RECOVERY AND OPPORTUNITIES
Competitive pricing is expected drive sales over the forecast period
Consumer loyalty in leading brands is likely to maintain status quo
Outdoor activities will maintain growth in energy drinks
KEY DATA FINDINGS
2020 IMPACT
COVID-19 stifled growth in concentrates as consumers opt for healthier alternatives
Liquid concentrates remains dominant in modern grocery retailers while powdered variants dominate traditional grocery retailers
International brands continue to be most visible, thanks to wider product lines and stronger promotions
RECOVERY AND OPPORTUNITIES
Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants
Smaller players expected to follow innovation led by SABC
Domestic entrants look set to give a boost to concentrates
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 68 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 75 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 76 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
RTD tea remains small niche due to cultural and practical restrictions
Lack of marketing and player interest further declines consumer awareness
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
RECOVERY AND OPPORTUNITIES
Higher-income consumer base may be drawn away by innovation in other soft drinks
Channel trends define future sales of RTD tea as a niche and premium product
Domestic players refrain from entering RTD tea due to lack of consumer interest
CATEGORY DATA
Table 81 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 82 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 83 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 84 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 89 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 90 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 91 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025