I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Influencer Market Insights
World Market Trajectories
Prelude
Recent Market Activity
Mobile Advertising - In a Nutshell
Mobile Advertising - Most Rapidly Growing Solution
Impact of Mobile Advertising Trends on the Industry
Current and Future Analysis
Asia-Pacific Steers the Momentum
Display Advertising to Expand the Market Potential
Messaging Advertising Sees Dwindling Fortunes
Mobile?s Influence on Consumer Lifestyle Enthuses Brands
Google Leads World Mobile Ad Market
Android Invades Mobile Space
Factors Driving Growth in Mobile Advertisement Market
Personalized Nature of Advertising
Smartphones Find Favor with Mobile Advertising Firms
Expansion of Mobile Internet and 3G/4G Technologies
New Formats Help Marketers Boost Mobile Video Advertising
Infiltration of Social Networks
Opt-in Advertising: Giving Consumer the Choice
The Benefit of Frequency Cap
Custom Targeting
Favorable Response Rates & Instant Feedback
Value for Money
New Forms of Mobile Advertising
Mobile Advertising - Global Key Competitors Percentage Market
Share in 2022 (E)
Competitive Market Presence - Strong/Active/Niche/Trivial for
Players Worldwide in 2022 (E)
Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS
4INFO (USA)
Alibaba Group Holding Limited (China)
Amazon.com, Inc. (USA)
Amobee, Inc. (USA)
Baidu, Inc. (China)
Conversant LLC (USA)
Facebook, Inc. (USA)
Google, Inc. (USA)
DoubleClick, Inc. (USA)
InMobi (India)
Microsoft Corporation (USA)
LinkedIn Corporation (USA
Oath, Inc. (USA)
AOL, Inc. (USA)
Yahoo!, Inc. (USA)
Pandora Media, Inc. (USA)
Tencent, Inc. (China)
Twitter, Inc. (USA)
Velti (UK)

3. MARKET TRENDS & DRIVERS
User Engagement: The Focal Point
Key Mobile Advertising Trends Shaping the Market
Mobile Video Content Set to Rule
Hyper-Locality-Trend of Search for Nearby Places
Brands Take Advantage of Sponsored Content
Messaging Apps
Time for Brands to Increase Investment in Mobile Advertising
Hardware-Related Developments: Major Influence on Mobile Ad
Market Dynamics
New-Age Advertisements to Fuel Mobile Marketing Space
The Potential of Multimedia Mobile Marketing
Mobile Video Ads Surpass Online Video Ads
Singular Focus - Boon for Mobile Video Ads
Less Distraction
Not Limited to Peak Hours
Mobile Video Ad Applications Engage Users
Easier Frequency Management
iPad: Transforming the Mobile Advertising Marketplace
Metrics and Analytics Support Drives Mobile Marketing Success
Increase in Mobile Local Advertising
Telecom Operators to Gain from Mobile Advertising
Responsive Site Design to Influence Web-Traffic
Technological Advancements Drive Growth
NFC - Another Smart Approach
RTB - Adding Dynamism to Mobile Advertising
Geo-fencing - The New Buzzword for Brand Promotion
Economical Price Plans Promote Mobile Content
Mobile TV holds Bright Prospects in Mobile Advertising
Mobile Advertising to Provide Gains to Ringtone Vendors
Programmatic Buying & Selling - The New Growth Area
Retailers Rely on Mobile
ROPO and Show-Rooming - Derivatives of Mobile Proliferation
Select Key Statistical Data
Challenges Facing Mobile Advertising Market
Factor Restraining Growth in Mobile Advertising Market
Mobile Advertising Seeks to Resolve Technical Hurdles
Click Fraud - The Negative Aspect of Mobile Advertising
Concerns over Data Protection and Privacy
Traditional Mass Media Remains Relevant
Conflict of Interest in Pay-per-Click Model
Key Issues Affecting PPC Account of Mobile Advertisers
Mobile Devices - Ideal Partnership of Advertising and Technology
Viewpoints on Shaping the Future of Mobile Advertising
Giffgaff
NewVoiceMedia
Crate and Hustle & Grind
MonetizeMore
Purplegator & Advanced Telecom Services
Design & Digital Media, Orchestrate
Spatially
Choozle
FerebeeLane
Hylink North America
Richardson Marketing
Very Large Bits
Key Innovative Trends
User-Generated Content
Proactive Communication Using Chatbots
Combining Moving Content with Communication
Progressive Web Apps
AR and VR
AI and Machine Learning
Server Side Header Bidding
Privacy Protection
Fraud Elimination
Live Streaming, Out-streaming and Videos
Programmatic Advertising
Messaging and Chatbots
Service-based Monetization
Google AMP and ALP

4. GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Analysis for
Mobile Advertising by Geographic Region - USA, Canada, Japan,
China, Europe, Asia-Pacific, Latin America, Middle East and
Africa Markets - Independent Analysis of Annual Sales in US$
Million for Years 2020 through 2027 and % CAGR

Table 2: World Historic Review for Mobile Advertising by
Geographic Region - USA, Canada, Japan, China, Europe,
Asia-Pacific, Latin America, Middle East and Africa Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 3: World 15-Year Perspective for Mobile Advertising by
Geographic Region - Percentage Breakdown of Value Sales for
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America,
Middle East and Africa Markets for Years 2012, 2021 & 2027

Table 4: World Recent Past, Current & Future Analysis for
Display by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 5: World Historic Review for Display by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 6: World 15-Year Perspective for Display by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2021 & 2027

Table 7: World Recent Past, Current & Future Analysis for
Search by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 8: World Historic Review for Search by Geographic Region -
USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 9: World 15-Year Perspective for Search by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2021 & 2027

Table 10: World Recent Past, Current & Future Analysis for
Messaging by Geographic Region - USA, Canada, Japan, China,
Europe, Asia-Pacific, Latin America, Middle East and Africa
Markets - Independent Analysis of Annual Sales in US$ Million
for Years 2020 through 2027 and % CAGR

Table 11: World Historic Review for Messaging by Geographic
Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin
America, Middle East and Africa Markets - Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 12: World 15-Year Perspective for Messaging by Geographic
Region - Percentage Breakdown of Value Sales for USA, Canada,
Japan, China, Europe, Asia-Pacific, Latin America, Middle East
and Africa for Years 2012, 2021 & 2027

Table 13: World Mobile Advertising Market Analysis of Annual
Sales in US$ Million for Years 2012 through 2027

III. MARKET ANALYSIS

UNITED STATES
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United States for 2022 (E)
Table 14: USA Recent Past, Current & Future Analysis for Mobile
Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 15: USA Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 16: USA 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

CANADA
Table 17: Canada Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 18: Canada Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 19: Canada 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

JAPAN
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Japan for 2022 (E)
Table 20: Japan Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 21: Japan Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 22: Japan 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

CHINA
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in China for 2022 (E)
Table 23: China Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 24: China Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 25: China 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

EUROPE
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Europe for 2022 (E)
Table 26: Europe Recent Past, Current & Future Analysis for
Mobile Advertising by Geographic Region - France, Germany,
Italy, UK, Spain, Russia and Rest of Europe Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2020 through 2027 and % CAGR

Table 27: Europe Historic Review for Mobile Advertising by
Geographic Region - France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets - Independent Analysis of Annual
Sales in US$ Million for Years 2012 through 2019 and % CAGR

Table 28: Europe 15-Year Perspective for Mobile Advertising by
Geographic Region - Percentage Breakdown of Value Sales for
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets for Years 2012, 2021 & 2027

Table 29: Europe Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 30: Europe Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 31: Europe 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

FRANCE
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in France for 2022 (E)
Table 32: France Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 33: France Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 34: France 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

GERMANY
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Germany for 2022 (E)
Table 35: Germany Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 36: Germany Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 37: Germany 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

ITALY
Table 38: Italy Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 39: Italy Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 40: Italy 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

UNITED KINGDOM
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in the United Kingdom for 2022 (E)
Table 41: UK Recent Past, Current & Future Analysis for Mobile
Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 42: UK Historic Review for Mobile Advertising by Category -
Display, Search and Messaging Markets - Independent Analysis
of Annual Sales in US$ Million for Years 2012 through 2019 and
% CAGR

Table 43: UK 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

SPAIN
Table 44: Spain Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 45: Spain Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 46: Spain 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

RUSSIA
Table 47: Russia Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 48: Russia Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 49: Russia 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

REST OF EUROPE
Table 50: Rest of Europe Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 51: Rest of Europe Historic Review for Mobile Advertising
by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 52: Rest of Europe 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

ASIA-PACIFIC
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Asia-Pacific for 2022 (E)
Table 53: Asia-Pacific Recent Past, Current & Future Analysis
for Mobile Advertising by Geographic Region - Australia, India,
South Korea and Rest of Asia-Pacific Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2020 through
2027 and % CAGR

Table 54: Asia-Pacific Historic Review for Mobile Advertising
by Geographic Region - Australia, India, South Korea and Rest
of Asia-Pacific Markets - Independent Analysis of Annual Sales
in US$ Million for Years 2012 through 2019 and % CAGR

Table 55: Asia-Pacific 15-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Value Sales for Australia, India, South Korea and Rest of
Asia-Pacific Markets for Years 2012, 2021 & 2027

Table 56: Asia-Pacific Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 57: Asia-Pacific Historic Review for Mobile Advertising
by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 58: Asia-Pacific 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

AUSTRALIA
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Australia for 2022 (E)
Table 59: Australia Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 60: Australia Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 61: Australia 15-Year Perspective for Mobile Advertising
by Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

INDIA
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in India for 2022 (E)
Table 62: India Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 63: India Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 64: India 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

SOUTH KOREA
Table 65: South Korea Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 66: South Korea Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 67: South Korea 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

REST OF ASIA-PACIFIC
Table 68: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Mobile Advertising by Category - Display, Search
and Messaging - Independent Analysis of Annual Sales in US$
Million for the Years 2020 through 2027 and % CAGR

Table 69: Rest of Asia-Pacific Historic Review for Mobile
Advertising by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 70: Rest of Asia-Pacific 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

LATIN AMERICA
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Latin America for 2022 (E)
Table 71: Latin America Recent Past, Current & Future Analysis
for Mobile Advertising by Geographic Region - Argentina,
Brazil, Mexico and Rest of Latin America Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2020 through
2027 and % CAGR

Table 72: Latin America Historic Review for Mobile Advertising
by Geographic Region - Argentina, Brazil, Mexico and Rest of
Latin America Markets - Independent Analysis of Annual Sales in
US$ Million for Years 2012 through 2019 and % CAGR

Table 73: Latin America 15-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Value Sales for Argentina, Brazil, Mexico and Rest of Latin
America Markets for Years 2012, 2021 & 2027

Table 74: Latin America Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 75: Latin America Historic Review for Mobile Advertising
by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 76: Latin America 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

ARGENTINA
Table 77: Argentina Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 78: Argentina Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 79: Argentina 15-Year Perspective for Mobile Advertising
by Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

BRAZIL
Table 80: Brazil Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 81: Brazil Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 82: Brazil 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

MEXICO
Table 83: Mexico Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 84: Mexico Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 85: Mexico 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

REST OF LATIN AMERICA
Table 86: Rest of Latin America Recent Past, Current & Future
Analysis for Mobile Advertising by Category - Display, Search
and Messaging - Independent Analysis of Annual Sales in US$
Million for the Years 2020 through 2027 and % CAGR

Table 87: Rest of Latin America Historic Review for Mobile
Advertising by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 88: Rest of Latin America 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

MIDDLE EAST
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Middle East for 2022 (E)
Table 89: Middle East Recent Past, Current & Future Analysis
for Mobile Advertising by Geographic Region - Iran, Israel,
Saudi Arabia, UAE and Rest of Middle East Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2020 through
2027 and % CAGR

Table 90: Middle East Historic Review for Mobile Advertising by
Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of
Middle East Markets - Independent Analysis of Annual Sales in
US$ Million for Years 2012 through 2019 and % CAGR

Table 91: Middle East 15-Year Perspective for Mobile
Advertising by Geographic Region - Percentage Breakdown of
Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of
Middle East Markets for Years 2012, 2021 & 2027

Table 92: Middle East Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 93: Middle East Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 94: Middle East 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

IRAN
Table 95: Iran Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 96: Iran Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 97: Iran 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

ISRAEL
Table 98: Israel Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 99: Israel Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 100: Israel 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

SAUDI ARABIA
Table 101: Saudi Arabia Recent Past, Current & Future Analysis
for Mobile Advertising by Category - Display, Search and
Messaging - Independent Analysis of Annual Sales in US$ Million
for the Years 2020 through 2027 and % CAGR

Table 102: Saudi Arabia Historic Review for Mobile Advertising
by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 103: Saudi Arabia 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

UNITED ARAB EMIRATES
Table 104: UAE Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 105: UAE Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 106: UAE 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

REST OF MIDDLE EAST
Table 107: Rest of Middle East Recent Past, Current & Future
Analysis for Mobile Advertising by Category - Display, Search
and Messaging - Independent Analysis of Annual Sales in US$
Million for the Years 2020 through 2027 and % CAGR

Table 108: Rest of Middle East Historic Review for Mobile
Advertising by Category - Display, Search and Messaging Markets -
Independent Analysis of Annual Sales in US$ Million for Years
2012 through 2019 and % CAGR

Table 109: Rest of Middle East 15-Year Perspective for Mobile
Advertising by Category - Percentage Breakdown of Value Sales
for Display, Search and Messaging for the Years 2012, 2021 &
2027

AFRICA
Mobile Advertising Market Presence - Strong/Active/Niche/
Trivial - Key Competitors in Africa for 2022 (E)
Table 110: Africa Recent Past, Current & Future Analysis for
Mobile Advertising by Category - Display, Search and Messaging -
Independent Analysis of Annual Sales in US$ Million for the
Years 2020 through 2027 and % CAGR

Table 111: Africa Historic Review for Mobile Advertising by
Category - Display, Search and Messaging Markets - Independent
Analysis of Annual Sales in US$ Million for Years 2012 through
2019 and % CAGR

Table 112: Africa 15-Year Perspective for Mobile Advertising by
Category - Percentage Breakdown of Value Sales for Display,
Search and Messaging for the Years 2012, 2021 & 2027

IV. COMPETITION