Hot Drinks in Costa Rica
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Loss of tourism and office work culture in 2020 limits consumption opportunities for coffee in Costa Rica
Players heavily engage in promotional activities and discounts in 2020 in an effort to boost coffee consumption
Strong local brands faced increased pressure from major international players that have entered the retail channel in 2020
RECOVERY AND OPPORTUNITIES
In the forecast period, players will focus on developing retail coffee sales, with a particular focus on offerings compatible with pod coffee machines expected
Instant coffee set to gain traction in the forecast period due to its ability to offer consumers good value for their money
Premium coffee proposals will have to increase their engagement with local consumers to sustain demand in the forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Tea experiences a boost from the COVID-19 pandemic in 2020 since it provides local consumers with a sense of security at home
Tea proposals that offer functional health and wellness benefits set to post the most dynamic growth in 2020
Competitive environment diversifies in 2020 as the range of products on offer widens with new entrants
RECOVERY AND OPPORTUNITIES
A focus on on-trade sales of tea is expected in the forecast period
Tea with functional positioning is set to gain the most consumer demand in the forecast period, with online selling platforms expected to become increasingly important to raise consumer awareness
Value-added ingredients will entice economically advantage consumers, while private label lines are set to gain momentum in the forecast period
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020
Table 36 Retail Sales of Tea by Category: Value 2015-2020
Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19's impact on sales of other hot drinks in 2020 is minimal as these drinks were already often consumed at home pre-pandemic
Due to its traditional flavour profile, other hot drinks benefits from providing a sense of comfort to local consumers in 2020
Innovative new players present an alternative to dominating Johnny's and Nesquik brands
RECOVERY AND OPPORTUNITIES
In the forecast period, functionally positioned other hot drinks will drive growth
Health and wellness oriented products will gain traction in the forecast period
Online selling platforms will support the growth of emerging other hot drinks players
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025