Hot Drinks in Kazakhstan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 15 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Decreasing purchasing power affects volume sales in both retail and foodservice
Multinational players dominate, but competition is offered by regional companies
Development of coffee culture supported by urbanisation and Western trends
RECOVERY AND OPPORTUNITIES
Value sales of coffee through foodservice will not recover in the short term
While instant coffee dominates, demand for fresh coffee increases as consumer appreciate higher quality
Growth across multiple channels expected during the forecast period
CATEGORY DATA
Table 25 Retail Sales of Coffee by Category: Volume 2015-2020
Table 26 Retail Sales of Coffee by Category: Value 2015-2020
Table 27 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 28 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 29 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 30 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 31 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 32 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 33 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Green tea receives a boost due to its healthy properties
Players compete though promotional offers
Emergence of specialist tea café and tea houses sign of willingness to move away from traditional perceptions
RECOVERY AND OPPORTUNITIES
Opportunity to highlight healthy properties of tea over the forecast
Black tea remains traditional drink for many Kazakhstanis, but younger generations show increasing interest in diverse variety and flavours
Players try to differentiate themselves over forecast period in mature product area
CATEGORY DATA
Table 35 Retail Sales of Tea by Category: Volume 2015-2020
Table 36 Retail Sales of Tea by Category: Value 2015-2020
Table 37 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 38 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 40 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 41 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 42 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 43 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Other hot drinks unaffected by COVID-19, with growth similar to 2019
Nestlé continues to dominate in stagnant product area
Ongoing strong growth but other hot drinks solely focuses on children
RECOVERY AND OPPORTUNITIES
Falling disposable incomes expected to negatively impact other hot drinks in 2021
Healthier positioning will drive value sales over the forecast period
Growth of modern grocery retailers offers potential for development of private label
CATEGORY DATA
Table 45 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 46 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 47 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 50 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 51 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025