NRT Smoking Cessation Aids in Japan
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Decline in smoking prevalence spurred on in 2020 by the outbreak of COVID-19
New tobacco laws likely to encourage more smokers to quit
Alternative options proving popular with consumers looking to quit
RECOVERY AND OPPORTUNITIES
More smokers set to quit following indoor smoking ban, but sales still set to struggle
Strong marketing support should ensure Nicorette's dominance
Concerns about “smell harassment” could encourage people to quit
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 9 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2015-2020
Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources