Tobacco in Morocco
Euromonitor International
June 2021

List Of Contents And Tables

TOBACCO IN MOROCCO
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 1 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 2 Sales of Tobacco by Category: Volume 2015-2020
Table 3 Sales of Tobacco by Category: Value 2015-2020
Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
CIGARETTES IN MOROCCO
KEY DATA FINDINGS
2020 IMPACT
Affordability remains key purchasing factor with increasing taxes putting pressure on retail volume sales
Accessibility limits volume sales with consumers shifting towards hypermarkets
Société Marocaines des Tabacs retains dominance as consumers shift towards Gauloises
RECOVERY AND OPPORTUNITIES
Heightened health concerns anticipated to lead to consumers seeking alternatives
Tax increases set to continue restricting category volume sales
Illicit trade to continue gaining notable share despite expected government efforts to control it
TAXATION AND PRICING
Taxation rates
Summary 3 Taxation and Duty Levies 2015-2020
Average cigarette pack price breakdown
Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples
CATEGORY DATA
Table 10 Sales of Cigarettes: Volume 2015-2020
Table 11 Sales of Cigarettes by Category: Value 2015-2020
Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025
CIGARS, CIGARILLOS AND SMOKING TOBACCO IN MOROCCO
KEY DATA FINDINGS
2020 IMPACT
Luxury cigars drive strong volume declines due to little demand for home use
Smoking tobacco benefits from new consumption occasions at home
COVID-19 restrictions, not affordability, drive decline of cigar volumes sales
RECOVERY AND OPPORTUNITIES
Cigars and cigarillos set for positive performance as economy recovers
Return of socialising set to boost category sales; price hikes expected to inflate current value growth
Bazard Tobacco looks to expand its presence in pipe tobacco as Société Marocaines des Tabacs retreats
CATEGORY DATA
Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 36 Sales of Cigars by Size: % Volume 2015-2020
Table 37 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 38 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 39 NBO Company Shares of Cigars: % Volume 2016-2020
Table 40 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 41 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 42 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 43 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 44 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 45 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 46 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 47 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 48 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 49 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025
SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN MOROCCO
KEY DATA FINDINGS
2020 IMPACT
Economic turbulence causes consumers to transfer from cigarettes to e-vapour products
E-commerce remained dominant channel and benefitted from the lockdown
High fragmentation within e-vapour products with most items imported
RECOVERY AND OPPORTUNITIES
Slowed growth expected for e-vapour products as some consumers return to cigarettes and cigars
Development through mass appeal needed to sustain category growth
Expected tax increases and price hikes to have a negative impact on category
CATEGORY INDICATORS
Table 51 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 52 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 53 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 54 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 55 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 56 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 57 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
TOBACCO FREE ORAL NICOTINE IN MOROCCO
2020 IMPACT